In the Archives
Monthly Archives: November 2011
Coke and Community
28 November on Customers, Experience, Facebook, SoMoLoCoca Cola’s Facebook Page is a prime example of the Community Experience Strategy. Given the brand has the largest number of Fans on Facebook with 36.2 Million Fans – a good number of them international – Coke creates a lot …
Your Holiday Experience
25 November on Customers, Experience, SoMoLoDid you jump into the Black Friday madness? Dealing with longs lines, crazed shoppers and bad moods is a consumers worst nightmare! Every year, millions of people go out at the first sliver of light to break into the unmatched …
Thankful 2011
23 November on PassionWhat are you Thankful for? This is a question I find hard to answer – because there is so much to be thankful for! Naturally I am thankful for my friends and family. So I’ve stepped up to the challenge …
The 5 Social Media Strategies
20 November on Business, Experience, Marketing, Sales, SoMoLoIt is still amazing to see the number of brands that are using social media incorrectly. Some can’t seem to shake this “Look at me!!” mentality, which is ruining their customer experience and inevitably causing the loss of the customer. …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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