Archive: March 2012

Pinterest Updates Their Terms

Pinterest announced their updated terms of service as of March 24th. See the full email below…

Highlights: Removed Intent to Sell Content – Opened language for API

Updated Terms of Service

Over the last few weeks, we’ve been working on an update to our Terms. When we first launched Pinterest, we used a standard set of Terms. We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future. We’d encourage you to read these changes in their entirety, but we thought there were a few changes worth noting.

  • Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.
  • We updated our Acceptable Use Policy and we will not allow pins that explicitly encourage self-harm or self-abuse.
  • We released simpler tools for anyone to report alleged copyright or trademark infringements.
  • Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards.

We think these changes are important and we encourage you to review the new documents here. These terms will go into effect for all users on April 6, 2012.

Like everything at Pinterest, these updates are a work in progress that we will continue to improve upon. We’re working hard to make Pinterest the best place for you to find inspiration from people who share your interest. We’ve gotten a lot of help from our community as we’ve crafted these Terms.

Thanks!

Ben & the Pinterest Team

porsche

Porsche Pinterest Fail

Porsche launched a new website teasing about their new vehicle the “Macan.” Toted proudly under the intro video is the Pinterest icon. How exciting! A major company like Porsche that produces visually stimulated vehicles has embraced the newest of the photo social media phenomenon!

Alas, they have left you with a facepalm moment. They have a total of two boards! Which means they’ve taken the time to delete the default 5 and create two of their own. But they never filled in the boards! Even more appalling is the board about their new Macan only has 2 photos! This company should have thousands of photos, and hundreds of videos pinned. If not pinned from their existing sites, at least directly uploaded to the network. This is an epic social media fail by Porsche.

LESSON: If you’re going to link people to one of your networks, you better be sure that its primed and ready for action.

5 reasons why Facebook Timeline for business is GREAT!

Facebook is forcing all pages to move to the timeline format by March 30th. There has been a lot of backlash to the change; Even Jay Baer has taken a stand. Its been said that the changes are unfair and prohibitive to small business. Is this true or just the typical uproar of backlash to changes that always happens when Facebook switches things up?

1. Creating Jobs – Cheaper Design

The main reasons for the backlash have been visual resources, design ability, reach. Most business owners are saying they don’t have the creativity to put together a nice cover photo or rich media elements that take hold of the new found autoplay features. But the flip side to this is that Facebook is creating jobs. Designers have more work than ever with the millions of pages that now in need a new timeline cover photo. This is no cop-out excuse. Designers are small businesses too and they need the work!

The truth is that being a small business is always been difficult. You’re wearing 8 eights and trying to keep everything glued together. If you didn’t have design skills before, then your Facebook Page probably didn’t keep up with the Jones’ anyway. What you will find is that with the influx of new work for designers you can get a nice creative Facebook Timeline package for a decent price.

2. Custom is Out!

“Custom Design” is being thrown out. The custom landing pages no loner rule the call to action, which means bigger companies with more resources don’t rule the excitement anymore.

3. Focus on Engagement

The core purpose of social media is being embraced. Pages now have the opportunity to highlight their fans and engage on a one on one basis – despite what Jay Baer may say, if you get a positive comment, that’s what you highlight. Plain and simple – and your fans will appreciate it. Complaints can be taken off the walls and into a designated inbox. If you “use Facbook as your page”, then you won’t be missing any important messages.

4. Level Playing Field

Facebook has managed to level the playing field. Pages focus on posts and the history of the company. That is what Facebook has boilded evertyhing down to. With just a little creative talent a company can really build their brand history in an exciting way, even if it has been around for a short period of time. As long as you continue to put out content and tell your story, no one will have an advantage over you.

5. Understanding Your Audience

What about “reach”? Well, everyone is a victim of the 16% rule for posts (only 16 percent of your following will see a post in their feed). This is Facebook’s push towards more use of the Facebook Ads. What this really does is allow you, the business owner, to really consider who you clients are demographically. A great exercise in understanding your clientele base. Running ads will get you reach (impressions) and most everyone who has used Facebook Ads will tell you they are great ROI for those who have clicked – even on the cheap side.

Whether this change is a derivative of the IPO or not, it should be expected that as social media platforms evolve. Social Media is becoming a true investment, not just in time, but to make it look pretty too. Anyone who has hired a social media consultant already knows that the price of maintaining an account can be costly. The most recent major shift in Social Media lately has been visual – Pinterest, Instagram, etc – and you’re going to have to invest in developing visually stimulating content.

These changes don’t really bring more to manage, just a change in the way you manage the page. These changes are not bad, but they are changes, and businesses (all of them) will have to adjust.

Creative uses of the new timeline:

The New York Times – included their entire company history in their timeline – easily mimicked by small business
WinMe Social Media Agency – promoting a fun call to action in the cover photo and highlighting their instagram photos, which include a daily “MeetMe 4 Coffee” infograph.
The Today Show & Sports Center – their cover photos show the behind the scenes – nothing too crazy, but interesting. You could even develop a series of rotating images for each week!
Tempo Creative – put together a cover photo that interacts seamlessly with their profile avatar.

The Secret to Viral Video

In the past it has been written that there is no secret for viral videos. Well, here to dispel that is Kevin Allocca, Trends Manager at Youtube.

So, anyone can go viral if Jimmy Kimmel or Justin Bieber is willing to tweet their videos. Damn, that was unexpected.