In the Archives
Monthly Archives: April 2012
“Business Excellence… Guns”
26 April on Business, Customers, PassionAll too often we’re inundated with the hype, jargon and buzz words of the world. Especially in the world of marketing and social media. We focus so much time on creating “channels” and utilizing the “latest tools” that we lose …
Smart Car gamifies their marketing with REAL cars!
20 April on Advertising, Experience, MarketingThe best marketing gets the consumer involved in the product/service. This isn’t always easy to do, especially when it comes down to pushing one distinct message. In the case of Smart Car they wanted tell the story of how their …
Surprise your customers!
19 April on Advertising, Customers, MarketingThe best advertising is advertising that catches your consumer of guard. It interrupts their daily flow and makes them conscious of your brand. It makes them aware that they have just interacted with your brand, which sets you apart from …
5 ways to improve your campaign…
11 April on Advertising, Experience, Marketing, SoMoLoThis video is one of the best ad campaigns I’ve seen in a while! It gets the audience neck deep in the product, evokes and amazing emotional response and ends with a memorable bang. But its still missing something: Although …
You’re Nobody Until You Have A Kid
10 April on Facebook, SoMoLo, Twitter, YoutubeAnonymous letter from a Dad: “My wife and I, connected through Twitter and both social media geeks, got married 3 years ago and we thought it would happen fairly quickly. But after the first year it hadn’t happened yet, so …
Kotex Launches FIRST Pinterest Campaign
09 April on Business, Customers, Experience, Marketing, Pinterest, SoMoLoKotex and Smoyz, an ad agency from Israel, launched the first Pinterst campaign targeting 50 influential users. The results were interesting… The campaign only garnered 684,853 total impressions, which seems awfully low for what a campaign like this would cost. …
Google Glasses: Future and Comedy
05 April on Customers, Experience, MarketingGoogle recently announced their development of the Google Glasses, augmented eyewear also known as “Project Glass”. Only a few days in and the internet has already taken hold. Unlike the anti Facebook and Twitter consumer generated content we saw in …
Tidy Cats Makes It Personal
05 April on Advertising, MarketingThe NYC Subway Trains usually have very ineffective and boring advertising. Ads that even during a long right when you can’t help but look at them, they makes you roll your eyes. However, Tidy Cats successfully created a great ad …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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