In the Archives
Monthly Archives: May 2012
Maximize Strategic Content
25 May on Business, Marketing, PassionYou must “encourage positive conversations to drive advocacy” with your strategic content. It should “enhance the customer experience by facilitating authentic conversations.” As a marketer your job is to “facilitate audience conversations and drive engagement with social currency” and “maximize …
Cheesy and Sexy
23 May on Advertising, MarketingPhiladelphia recently launched this great ad campaign for their creamy line of products. It features women in semi 50′s housewife mode, lounging in their all white living rooms. Its a sexy and sincerely play on a blissful treat experience. Wouldn’t …
Last Year’s Pinners are Making Purchases
17 May on Business, Pinterest, Sales, SoMoLoBelow is an inforgraphic that answers a BIG question. Does pinterest have a payoff? Indeed it does! It does not answer for which industry specifically, although in the US the top categories on Pinterest are Crafts, Interior Design and Fashion. …
The Social Footprint of Your Children
16 May on Facebook, SoMoLo, Tumblr81% of two-year-olds have some kind of digital footprint. Starling? A Study published by Internet security firm AVG found that 5% of babies under 2 have social media profiles, while 7% have an email address. What are these little guys …
BING! A great social idea.
16 May on Facebook, Google+, Passion, SoMoLoAll site links from this page lead to “Bing.com” – minor glitch, working to figure it out. To navigate the rest of the site please type MerlinUWard.com in your browser Bing launched their “new Bing” this morning. It’s intriguing – …
27 Marketing Reasons Your Product Launch Will Fail
15 May on Advertising, Branding, Business, Experience, Marketing, SoMoLoWell, according to the Harvard Business Journal article “Why Most Product Launches Fail”, there are actually 40 reasons your product launch will fail anywhere from the pre-launch through the launch phase. A majority of them relate to marketing. Just another …
3 Reasons Google Drive Crashed
01 May on Experience, PassionI gave Google Drive a fair, one week test period and it has not proven itself! The experience me asking for more – or at the very least matching what already exists. So, it is being dumped and I’m going …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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