A geek at heart, Merlin U Ward has an insatiable appetite for marketing, culture, board games, food, language and technology. He believes everyday is a good day for funky socks!
Merlin is a passionate marketer, analyst and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
Merlin works under the philosophy “marketing is a part of everything.” The idea that all business processes are touched by marketing. Good marketing makes the customer feel good and is not to be confused with advertising. He believes context is the key to marketing and must steer the content. Content, whether it be blog posts, invoices, tweets, or videos, is a part of the unique consumer experience and community, and should strengthen your brand loyalty.