A foodie and a geek at heart, Merlin U Ward has an insatiable appetite for culture, board games, food, language and technology. He believes everyday is a good day for funky socks!

Merlin is a passionate "marketeer" and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.

Merlin works under the philosophy "marketing is a part of everything." The idea that all business processes are touched by marketing. His concentration is on integrated marketing strategies that create a personal connection with consumers. The focus is engagement and relevant consumer content that create unique consumer experiences, community and strengthens brand loyalty.