You Get What You Give is a philosophy and a framework! Over the last few years I have been watching brands struggle with how to use social media correctly and why they should integrate it into their marketing. The cause for the recent blunders in brand behavior start with the company. Many of these companies do not have the right system in place to plug social media into their marketing machine. That’s why I wrote this book.

You Get What You Give explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence. It answers why your consumers should care, why you should want them to care more, and why you want them on your side.