Big news today in the world of Social Media… Facebook raise more money and is now valued at $50 Billion dollars. That nearly 13.5 times as much as Twitter (3.7 Billion Reasons Twitter Should Make Money). However, unlike Twitter, Facebook as developed some reasonable revenue streams with it extremely direct marketing capabilities. Here is the excerpt from todays article in Mashable by @BenParr.
Facebook has received a massive new round of funding: $450 million from Goldman Sachs and $50 million from Russian investment firm Digital Sky Technologies, according to a new report.
[Facebook] has raised more than $800 million over five rounds of funding. With this round, the social network will have raised more than $1.3 billion. The New York Times says that the deal sets the company’s valuation at a whopping $50 billion. Facebook’s worth has fluctuated between $40 billion and $50 billion in the secondary markets for the past few weeks. In September, Facebook was worth between $23 billion and $33 billion and in November it was worth $41 billion.
As part of the deal, Goldman Sachs will help Facebook raise an additional $1.5 billion…
So what is Facebook going to do with ALL that money? Ben thinks they may hire a bunch of people and/or pay off some other investors. I’m thinking they have something up their sleeve! Facebook as been neck and neck with Google and StumbleUpon (SU passes FB for SM Traffic) for searches and social media traffic. I’m expecting big things to come from Facebook that will be another revolution in how we think about Social Media as a tool. It’s going to require some upgrades and man power.