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Customers often go online to talk about their brand experiences posting on brand Facebook pages and reaching out to brand Twitter accounts. Customer service goes well beyond fixing issues with current customers. It includes helping new customers make purchase decisions and returning customers getting the most out of their purchases. You often only have one chance to help before a customer gives up on your brand. There are a few highlights you should be aware of when it come to bad customer service.

51% of customer only try once to get support before abandoning their purchase.
40% of customers say that better customer service is key to them spending more money with the brand.
Loyal customers are on average worth 10 times as much as their first purchase.


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