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Target may have missed their mark when it came to holiday commercials, but BestBuy isn’t messing around! Their 2011 Christmas Ad Campaign is sticking it to Santa and showing off the best goods!

Staying true the great priced electronics and customer service Best Buy stands for, they’ve put together a series of ads that make consumers feel good. Ignoring the “hectic holiday” feeling, they have turned Mom’s image into a savvy, level-headed and competitive shopper. The women portrayed are confident and taking on the world without breaking a sweat. A much closer representation of the shopper we want to be during the holiday season.