Remember when everyone said that said social media marketing was about building relationships and adding value to the consumers personal lives? Then why are you still sending me friend suggestions of companies with personal Facebook profiles that are irrelevant to me???
I’m not even upset that it’s a violation of the Facebook terms of service. I’ve been guilty of doing it, too. But the fact that you’re sending two to three suggestions a day is ridiculous! You know who you are. Here’s why it’s a big NO-NO!
1. These companies are not relevant to me.
2. It’s not about the numbers of followers!
3. The suggestions are sent too often.
4. You’re doing it for every company you represent and its hurting your’s and their brand (#brandbleed)
5. When was the last time you tried to nurture a relationship with me?
I write this post as a consumer. As a business, you must be aware of how often and what kind of engagement you participate in with your consumers. Posting, sharing and pushing irrelevant information hurts your brand. It’s bad marketing. You will get unfollowed, unliked, and “unfriended”. Consumers can and will be incredibly picky and they get especially touchy when they feel like their space is violated. If you participate in bad behavior you’re only hurting your clients, and their clients.
The beauty of social media is that it can be leveraged for large numbers of an audience. However, it also give the consumer a voice and the ability to quickly remove you from their lives. Please don’t abuse social media.