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The mobile experience is evolving! At the Mobile World Congress in Barcelona, Samsung announced their Galaxy SII and the Galaxy Tablet 10.1. There was a lot of excitement surrounding the event. Samsung announced the best new hardware and set the bar for the next generation of tech to come out of Korea. What was more interesting than the newest hardware (expected with a new, top of line with set of technology) was the software features that Samsung built into their devices.

When the app based Smartphone first arrived, developers jumped on board fulfilling needs for uniquely synced data, security, remote access, document reading and contact syncing over a variety of social networks. Companies like iTag, Lookout, gMote, DropBox all worked to give consumers apps they wanted. Samsung built many of these features (and more!) into their new software suite to give consumer and enterprise users alike the experience they desire.

The Good and The Bad
The Galaxy SII is one of the first of the next series of smartphones to have these features “built in”. Samsung turned to large companies like Cisco, Sybase, Microsoft Exchange ActiveSync to fulfill the consumer “wants”. The end user now has an experience desired, right out of the box. It incorporates all the features and apps users have been turning to third parties for since the evolution of the smartphone. The beauty of this is that it shows that the big companies, like Samsung, have finally begun to listen to consumers – even if their not directly speaking to them.

Sadly, the future is bleak for small third party companies who have invested all this time into developing the apps so many users have requested and adopted. So much time refining software to fill every nook of the user’s needs. As more large companies partner with other large software developers to offer user the experience they want, these companies will have to pivot their attention to building their apps to fulfill more unique needs of consumers. Which begs the questions? When large companies adopt the general requirements of the user experience, how niche can software developers get to stay afloat?