In the Archives
Business
Your Twitter Analytics are Broken!
14 June on Business, SoMoLo, TwitterEarlier this week Twitter released their analytics platform to the public. It’s a nifty tool, that allows you to see your 30 day follower gain and loss. It shows your last 500 tweets with stats like link clicks, faves, retweets, and replies. …
Facebook Ruined Blogging… New Ads
07 June on Business, Facebook, Featured, SoMoLoYesterday evening, Facebook announced that it will be changing the they way and types of ads that its offers on the platform. I had a really great four-part blog series on Facebook ads and strategy planned for the next 3 …
3 Rules for Delivering Your Passion
28 October on Advertising, Business, Customers, Featured, Marketing, SoMoLo, TwitterEveryone has a passion and often times we want to share this passion with others. Your message is important to you, but when you are delivering your message to others, you must consider where you deliver it, to whom you …
Adobe Social – Slaps Metrics in the Face!
27 October on Advertising, Business, Marketing, SoMoLoAdobe recently launched a new metrics tool for social media and they are putting marketing dollars behind the launch. One of the commercials are running on Hulu.com and pokes at possibilty of social media ROI. How many social media consultants …
Applebee’s Successfully Uses Sarcasm
26 October on Business, Customers, Experience, Marketing, SoMoLo, TwitterThe big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments. .@applebees we ordered your signature dish & the bees got angry & flew out of the apple & …
Get Your Google Back
26 October on Advertising, Business, MarketingIt is a cutthroat market out there! Samsung feverishly takes on Apple after the loss of the law suit with disruptive ads on the day of the launch of the iPhone5, and now, Goole takes on Microsoft head on. Recently …
iPhone5 announcement gets prodded…
12 September on Advertising, Business, Marketing, SalesUPDATE: Samsung is also running a really big ad on Facebook’s home screeen (pre login). With the stats update similar to the Tweet. Recently Apple won the $1 billion dollar award for Samsungs infringement on their patents. Although, it is …
PBS Dissects Viral Videos
11 September on Advertising, Business, Featured, Marketing, SoMoLo, YoutubeViral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this …
Bullshit Social Media Tactics
11 August on Business, Facebook, Marketing, Mobile, SoMoLo, TwitterSome of these are getting ridiculously out of hand. Vote for your favorite (most hated) and feel free to add your own!
Maximize Strategic Content
25 May on Business, Marketing, PassionYou must “encourage positive conversations to drive advocacy” with your strategic content. It should “enhance the customer experience by facilitating authentic conversations.” As a marketer your job is to “facilitate audience conversations and drive engagement with social currency” and “maximize …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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