Category: Advertising

Budweiser’s Super Bowl Ad Was Genius Marketing

During the Super Bowl, Budweiser aired an advertisement that enraged many of the craft beer community. It was an ad that many will regretfully have to discuss over and over anyone that knows they enjoy craft beer, and see posted to their feeds again and again.

In this ad Budweiser took jabs at the many stereotypes of craft beer drinkers. It implied craft beer drinkers dissect too much and drink strange styles. But it is what the ad didn’t say that makes it so powerful. This ad did three things that many brands don’t have the guts to do.

1. Took A Stand

The Budweiser brand has been losing market share to the craft beer category for several years (Budweiser is considered a macro beer for the unfamiliar). While it’s still one of the top sellers in the AB InBev portfolio, just under Bud Light, its sales have been steadily decreasing since 2003. All the while Budweiser has been toting its horses and puppies completely missing the connection with the new generation of beer drinkers. It was recently found that 44% of drinkers aged 21-27 hadn’t even tried the brand.

budweiser_market_share

Not only did the brand take a stand for what it is, it took advantage of the perception of the marketplace. Budweiser isn’t trying to be something that it is not, rather it is owning what people believe it to be. It claims “macro” with a vengeance, and one could only assume with the intent to transform the term. It is making the statement that it is proud to be macro. This ad brought the brand, and all that it is at its core to the foreground, out from the shadows of dogs and stallions.

budweiser_macro

Continue reading “Budweiser’s Super Bowl Ad Was Genius Marketing” »

emotion_rational

Is emotional advertising enough these days?

Emotional advertising has been found to be more effective that rational ads. In the book “Brand Immortality” the author, Harnish Pringle, analyzed over 880 cases from the U.K.’s Institute of Practitioners in Advertising Effectiveness, and discovered that emotional ads are twice as likely to generate large profit gains than rational ones.

emotion

The data used in the study spanned a few decades up to 2009, and lot has changed since then. Social media has taken hold with the general public and more companies have embraced it as a marketing medium. We now live in a world were more people are openly discussing their points of view (and emotions) on brands in public forums. Especially online where anonymity grants people the opportunity to behave differently and rally together in larger groups. Surely these new conditions have changed the landscape since the time of Pringle’s study. Continue reading “Is emotional advertising enough these days?” »

Hot Pockets Snoop Dogg Video

Hot Pockets, Herb Sauce, Cheesy Drizzle

A brand mashup of Hip Hop and product is nothing new to the market. Toyota pulled a stunt like this with The Parents campaign. The mashup of Hip Hop and Hotpockets actually seems like a natural combination. Who other to “rep the Co.” than munchies enthusiast Snoop Dogg (err, Snoop Lion, if you listen to Reggae). So here is the “brand-mash” music video:

The Best Quotables:

“Cheesy Drizzle”
“Da Big Sauce Boss”
“Setting off smoke alarms”
“Pocket Like It’s Hot”
“Heat it up, to eat it up”
“Hungry kids in the hood”
“When your munchies get an attitude”
“Chomping hot pockets is how you get ahizzay”

Full Lyrics:
Hungry kids in the crib ma
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
When the craving’s got a hold of you
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
And yo munchies get a attitude
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
I’ve got the pockets in my arms
Settin’ off smoke alarms
And I eat ‘em smokin hot
‘Cause I got it going on
-
I’m a hot dude, with some hot dreams
Getting fired up, letting off steam
Everybody showing love — Herbie’s in da tub
Checkin’ applications for the Hot Pockets fan club
Pepperoni pizza, much better than some fish eggs
The interior too hot let it cool off for a few secs
I’m running for the taste, that can be my phys ed
Chompin Hot Pockets, that’s how you get ahizzead
Winners get the meaty meats,
Winners get da cheesy eats
The tag-team meal that’s too hot for TV
Get off my pockets, you gotta backup
Yup that’s whatssup, now sign the prenups
Me and Hot Pockets never gonna splitup
You should think about it…..take a second.
-
I bring the heat, but y’all knew that
Da Big Sauce Boss, yeah, I had to do that
I keep it fired up, even when I’m inside
You take what’s mine, then ya gonna have to run ‘n hide
He light ‘em up so much that everybody talks
They all wanna turn in his Hot Pockets Box
Two, one, yep, three these Pockets are H O double T
Smokey temps hitting that three thirty three
If you can’t stand it this hot
Then you can’t chill with me
So bring your friends, we going on a wild ride
Herb Sauce tender meats heat yo insides
So don’t change the dizzle, turn it up a lizzle
Got some cheesy drizzle dripping on my shizzle
Waiting on the brizzle’s, the pizzle, the dizzle Gs, when da cheese hits your tongue it’ll scream “Fo Sizzle”
-
Hungry kids in the crib ma
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
When the craving’s got a hold of you
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
And yo munchies get a attitude
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
I’ve got the pockets in my arms
Settin’ off smoke alarms
And I eat ‘em smokin hot
‘Cause I got it going on

Delivering Message

3 Rules for Delivering Your Passion

Everyone has a passion and often times we want to share this passion with others. Your message is important to you, but when you are delivering your message to others, you must consider where you deliver it, to whom you deliver it to, and how you deliver it. I was on the subway platform this week and I witnessed a woman going about this all wrong.

This woman was standing at the top of the stairs on the subway platform, and as everyone walked by she spoke, in the sweetest tone you could imagine, “Follow Jesus and you will go to heaven.” A valid message, but poorly executed. Most people ignored her. The few that did look her way often looked away as soon as they made eye contact. The worst execution of this message was that she even said it to a group of Hasidic Jew teens.

I stood and I watched as dozens of people came up the stairs to wait for trains and exited trains to go down the stairway and she continue to repeat the message to everyone. She didn’t seem to be connecting with anyone. So how could she have done it better?

Here are three ways:

1. Start with a Conversation
The end goal of her mission is to get people to believe her message, but she skips over all the reasoning. Brands spend a lot of time crafting the perfect message to push into the marketplace, but it is often not received. Today’s technology can leverage your message to start a conversation, which can be continue somewhere else with the people who want to talk with you. This gives you the opportunity to discuss your reasoning, values, goals and garner buy-in from your audience. With social media, even if you only convert a few people, with this method you will have people who have converted because they believe in your message. These people are more also likely to share it and, over time, this will build.

2. Know your Audience
Make sure you are starting a conversation with the right people. Pushing your message on people who are to devoted something else, only positions you for a debate. Converting people who have already bought into your competitors is the most difficult path. It is much easier to converse with people on the fence, answer their questions and help them make a decision. Almost every social media platform can assist with this task.

3. Know your Environment
This woman stood at a bottle neck of the subway traffic during high density travel times. Much like brand XYZ jumping on a social platform and expecting everyone to listen to what it says. It is disruptive, but irrelevant to the audience. Your message must be delivered in a place where people are willing to listen or prepared to listen. Just because you’ve identified a place with high traffic, doesn’t mean that it is the right place for your message. A better qualifier for the placement of your message should be reception, not traffic.

Of course, these rules only apple when you know your values, have goals, and are ready to converse with your audience. Gone are the days of pushing your message on to people. Your marketing is now a conversation, with informed people looking for more answers.

adobe_slap

Adobe Social – Slaps Metrics in the Face!

Adobe recently launched a new metrics tool for social media and they are putting marketing dollars behind the launch. One of the commercials are running on Hulu.com and pokes at possibilty of social media ROI.

How many social media consultants have you wanted to do that to?

Get Your Google Back

Get Your Google Back

It is a cutthroat market out there! Samsung feverishly takes on Apple after the loss of the law suit with disruptive ads on the day of the launch of the iPhone5, and now, Goole takes on Microsoft head on.

Recently Microsoft launched their “Bing it On” challenge, which does a blind comparison of search results from Bing and Google to prove that you do in fact like Bing! It a very clever campaign – even I came up with a 10% favorable slant to Bing (albeit 3 of my answers were ties).

Now, Google throws a return jab. Just hours after the Windows 8 launch with the Surface tablet, Google releases a video on how to install Google Search and Chrome on your new Windows 8 device.

Apple Announcement Gets Prodded...

iPhone5 announcement gets prodded…

UPDATE:
Samsung is also running a really big ad on Facebook’s home screeen (pre login). With the stats update similar to the Tweet.

Recently Apple won the $1 billion dollar award for Samsungs infringement on their patents. Although, it is NOT true that Samsung attempted to pay Apple in $0.05 cent coins, Samsung certainly isn’t bowing out of the fight with the tech giant.

Today the iPhone 5 will be announced by Apple. Do a quick search for “iphone5″ on Twitter and you’ll see Samsung lurking. Great marketing!

So how about you? Apple or Android?

Viral Videos

PBS Dissects Viral Videos

Viral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this kind of action because its the adrenaline shot that could make or break a product. Let’s face it, Justin Bieber was MADE via YouTube.

PBS has recently released a few videos of viral nature based on their past shows (Bob Ross and Mr. Rogers). They have also taken an in-depth look at the evolution of Viral Videos and the different categories created from them. Check it out:

What are your thoughts on creating viral video?

Art_or_Ads__by_Cursed_By_The_Night-e1344558711382

Ads Celebrating American Independence

The Fourth of July is the day American Brands celebrate their roots. Good Ol’ American-made products put their patriotic foot forward and remember the good times!

Trucks, booze, dreams and memories, thats the theme! Vote for your favorite! Have a favorite July 4th Ad? Add it to the list!

 REPORT
10 items   1 followers   1 votes   1.19k views

4th of July Ads

A compilation of ads from Tim Nudd at Ad Weeks

Source: http://www.adweek.com/news-gallery/advertising-branding/10-ads-really-love-america-141574

Jul 03, 2012 - youtube.com - 182
4th of July Ads | Dodge Challenger Freedom Commercial - YouTube

Dodge Challenger Freedom car commercial. America got two things right; Cars and freedom.

Jul 03, 2012 - youtube.com - 211
4th of July Ads | Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial - YouTube

It's Halftime in America. And our second half is about to begin. All that matters now is looking ahead and finding a way forward. Be a part of it at http://Y...

Jul 03, 2012 - youtube.com - 171
4th of July Ads | Chevy Truck Country 1 - YouTube

Chevy Truck Country controversial

Jul 03, 2012 - youtube.com - 195
4th of July Ads | Levi's - America (Go Forth) Commercial - YouTube

Levi's America (Go Forth) commercial directed by Cary Fukunaga for Wieden+Kennedy, Portland using poem by Walt Whitman. The prints (see link below) were phot...

Jul 03, 2012 - youtube.com - 176
4th of July Ads | "Land of Dreams" Commercial - YouTube

You can download the "Land of Dreams" song for free here: http://on.fb.me/Pmusy5 Watch the first ever television commercial for Discover America featuring th...

Jul 03, 2012 - youtube.com - 162
4th of July Ads | Anheuser-Busch- The Best Commercial ever - YouTube

There are a bunch of people in an airport, and all of the sudden you hear a person clap, and then more people clapping, and then you see U.S. soldiers walkin...

Jul 03, 2012 - youtube.com - 215
4th of July Ads | American Airlines commercial 'Putting Them First' - YouTube

American Airlines proudly serves those who serve our country. As a public gesture of gratitude and a tribute to those in uniform, veterans and their families...

Jul 03, 2012 - youtube.com - 167
4th of July Ads | 9/11 Budweiser Clydesdale's Tribute best ever HD - YouTube

Budweiser's 9/11 tribute commercial

Jul 03, 2012 - youtube.com - 215
4th of July Ads | IAVA / Ad Council - Alone - YouTube

Watch the new PSA from IAVA and the Ad Council, announcing CommunityofVeterans.org - the first online social network exclusively for veterans of the wars in ...

Jul 03, 2012 - youtube.com - 156
4th of July Ads | 10th Anniversary of 9/11 - I Am An American :60 - YouTube

In September 2001, Texas ad agency GSD&M created a PSA to celebrate the country's extraordinary diversity and remind Americans that it was the time to unite ...

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