In the Archives
Branding
#ArcticReady a Frigid Fail
18 July on Branding, Marketing, SoMoLo, TwitterOr was it? Sure, in a few months this will be water under the bridge. Grimey, oil ridden, polluted water. Greenpeace covertly attacked Shell Oil Company in a faux campaign under the guise of the real Shell campaign “Let’s Go”.
27 Marketing Reasons Your Product Launch Will Fail
15 May on Advertising, Branding, Business, Experience, Marketing, SoMoLoWell, according to the Harvard Business Journal article “Why Most Product Launches Fail”, there are actually 40 reasons your product launch will fail anywhere from the pre-launch through the launch phase. A majority of them relate to marketing. Just another …
5 reasons why Facebook Timeline for business is GREAT!
07 March on Branding, Business, Facebook, SoMoLoFacebook is forcing all pages to move to the timeline format by March 30th. There has been a lot of backlash to the change; Even Jay Baer has taken a stand. Its been said that the changes are unfair and …
Oikos Yogurt Tackles the Super Bowl
06 February on Advertising, Branding, CustomersOne of my favorite Super Bowl ads this year was Oikos Yogurt featuring 90′s celebrity John Stamos. It was a great mix of the cute, “I have an attractive man”, healthy food, European ads with a hard hitting American style …
Jenny Craig Rebrand
24 January on Branding, MarketingBrand New revealed the rebranding of Jenny Craig. They wrote: “Established in 1983 by Jenny Craig (and husband Sidney Craig) in Melbourne, Australia, Jenny Craig is a weight loss and nutrition company that offers at-home diet programs as well as …
Tumblr Holds Our Future
23 January on Branding, Customers, Experience, SoMoLo, TumblrJust after Christmas, Coke jumped on the Tumblr train with their blog “Happiness Is”. It is surprising how many people haven’t heard of or explored Tumblr, but there are 60 brands actively using it, including our favorite microblogging platform Twitter. …
Making Boring, Better!
09 December on Advertising, BrandingEven a cheese omelet can be an epic journey if it’s done right. Lurpak took emotional marketing to heart (pun intended). How else can you make butter sexy? When considering marketing a product, you are sometimes faced with seemingly boring …
Social Media Abuser!
19 June on Branding, Customers, ExperienceRemember when everyone said that said social media marketing was about building relationships and adding value to the consumers personal lives? Then why are you still sending me friend suggestions of companies with personal Facebook profiles that are irrelevant to …
Visual Brand of MUW
16 June on Branding, PassionIt was time for an update… all the my profiles we getting old with the same tired picture on them. Not to mention the pictures didn’t really portrayed my personal brand as MUW. It used to be that people could …
High Klout Score Incentives
24 April on Branding, Customers, Twitter, VideoLet’s face it… It’s a made up number. What incentives would you give and to whom?
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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