In the Archives
Experience
CRAP: How to Get More Facebook Likes
07 June on Experience, Facebook, Marketing, SoMoLoFirst of all, who cares about “Likes” on a post? FB engagement is the low hanging fruit in the social world. It also doesn’t mean ANYTHING unless you have a specific goal in mind for the stories it generates about …
Applebee’s Successfully Uses Sarcasm
26 October on Business, Customers, Experience, Marketing, SoMoLo, TwitterThe big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments. .@applebees we ordered your signature dish & the bees got angry & flew out of the apple & …
27 Marketing Reasons Your Product Launch Will Fail
15 May on Advertising, Branding, Business, Experience, Marketing, SoMoLoWell, according to the Harvard Business Journal article “Why Most Product Launches Fail”, there are actually 40 reasons your product launch will fail anywhere from the pre-launch through the launch phase. A majority of them relate to marketing. Just another …
3 Reasons Google Drive Crashed
01 May on Experience, PassionI gave Google Drive a fair, one week test period and it has not proven itself! The experience me asking for more – or at the very least matching what already exists. So, it is being dumped and I’m going …
Smart Car gamifies their marketing with REAL cars!
20 April on Advertising, Experience, MarketingThe best marketing gets the consumer involved in the product/service. This isn’t always easy to do, especially when it comes down to pushing one distinct message. In the case of Smart Car they wanted tell the story of how their …
5 ways to improve your campaign…
11 April on Advertising, Experience, Marketing, SoMoLoThis video is one of the best ad campaigns I’ve seen in a while! It gets the audience neck deep in the product, evokes and amazing emotional response and ends with a memorable bang. But its still missing something: Although …
Kotex Launches FIRST Pinterest Campaign
09 April on Business, Customers, Experience, Marketing, Pinterest, SoMoLoKotex and Smoyz, an ad agency from Israel, launched the first Pinterst campaign targeting 50 influential users. The results were interesting… The campaign only garnered 684,853 total impressions, which seems awfully low for what a campaign like this would cost. …
Google Glasses: Future and Comedy
05 April on Customers, Experience, MarketingGoogle recently announced their development of the Google Glasses, augmented eyewear also known as “Project Glass”. Only a few days in and the internet has already taken hold. Unlike the anti Facebook and Twitter consumer generated content we saw in …
Porsche Pinterest Fail
07 March on Experience, Marketing, Pinterest, SoMoLoPorsche launched a new website teasing about their new vehicle the “Macan”. Toted proudly under the intro video is the Pinterest icon. How exciting! A major company like Porsche that produces visually stimulated vehicles has embraced the newest of the …
Tumblr Holds Our Future
23 January on Branding, Customers, Experience, SoMoLo, TumblrJust after Christmas, Coke jumped on the Tumblr train with their blog “Happiness Is”. It is surprising how many people haven’t heard of or explored Tumblr, but there are 60 brands actively using it, including our favorite microblogging platform Twitter. …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
More About MeGet in Touch
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