Category: Passion

thankful

Giving Thanks

This year I have a lot to be thankful for! My wife, family and friends (new and old) have all stood by me this year on a number of a occasions. The most recent being the launch of my new book You Get What You Give. You all gave me so much and today I’d like to give my thanks. I made a video for a few of the many who supported me in this journey.

There are so many I could not name them all, however, I want you to know that your support means a lot to me this season. I am very grateful. I hope you all have a great holiday.

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thankful

Giving Thanks

This year I have a lot to be thankful for! My wife, family and friends (new and old) have all stood by me this year …

Why_You_Get_What_You_Give

Why I Wrote “You Get What You Give”

Update 11/13: You Get What You Give is  available on Amazon! In the last few years, marketers have been diving into social media to use it as …

salty_content_explained_muw

#SaltyContent Explained

I was discussing content one day over beers (no surprise there) with my friend Kevin Davis, the founder of the citizen journalism app Rawporter. Kevin …

Why_You_Get_What_You_Give

Why I Wrote “You Get What You Give”

Update 11/13: You Get What You Give is  available on Amazon!

In the last few years, marketers have been diving into social media to use it as a real tool for their trade. They have jumped online and begun using what they know on the new medium. Despite the cries of the few marketers that “get it,” most marketers are still “doing it wrong” by using old practices on the networks. Every week, we see a new infraction of social media principles published in marketing hot sheets. And it’s not just the simple mistakes, but blatantly bad tactics on social media platforms. 

Companies are hungry to be on social media and believe there is a benefit! However, many are still not quite sure what to do with it, what to expect, how to engage their audiences or how to measure its impact. These are the reasons why I wrote You Get What You Give. Continue reading “Why I Wrote “You Get What You Give”” »

salty_content_explained_muw

#SaltyContent Explained

I was discussing content one day over beers (no surprise there) with my friend Kevin Davis, the founder of the citizen journalism app Rawporter. Kevin is in a unique position because he sees a variety of content flowing through his business daily. Through our conversation, we both came to realize that there has been a shift in how content is being produced — or rather, why it is being produced. We reminisced about the days of “sticky content,” but acknowledged that the world it came from has changed. Sticky content refers to content that is published on a website with the purpose of getting a user to return to that particular website, or at least hold the user’s attention to get him or her to spend longer periods of time on that site.

But the Internet landscape has since changed, and sticky content is losing. The World Wide Web has grown into billions of websites, and thousands more are being created every day. People no longer have the attention span to hang around one site for hours, albeit 10 minutes! People now cruise the Internet with multiple tabs open on their browsers, a behavior that is also common among mobile users. No one wants to be stuck on a website. Continue reading “#SaltyContent Explained” »

John Cleese - a lecture on Creativity from janalleman on Vimeo.

How to be More Creative

“How many socialist does it take to change a lightbulb? We’re not going to change it. We think it works.”

Creativity is a bit like of an elephant. You start with large block of something and you chip away all the parts that don’t look like a creative elephant. Or something like that…

Creativity, as describe by Cleese as described by McKinnon, is a way operating. It is habitual. It requires diligence and persistence. Two people of same intelligence, lifestyle and mindset can have different levels of creativity, but the one who gives more room and time for creativity to happen becomes the most creative.

A few characteristics of creative people:

  • Playful
  • Open to humor
  • Relaxed
  • Less purposeful
  • Curious

Point being, you cannot force creativity. You cannot force it. It requires open mindedness a consistent pursuit of open mindedness. You must be curious, ask questions and be willing to juxtapose reality against your assumptions. Take 30 minutes to watch the above video. It will be the best 30 minutes you spend today – if you’re open to it.

budwesier_fussed

Why Budweiser is Not Hypocritical

Many in the craft beer community have been pointing the finger at Budweiser for being hypocritical for bashing craft brewing while its parent company AB …

people-lens

Marketers Need A People Lens

In last week’s #Brandchat, someone asked why I use the term "audience" to describe a set of customers in my book You Get What You …

context_content_strategy

Why Context Needs To Be Part of Your Content Strategy

The Internet gave everybody the opportunity to have a voice, which pushed businesses of all sizes to become content publishers. Businesses in both B2B and …

Nokia Lumia 920

Nokia Lumia 920: The Smart, The Bad and the Ugly

During Social Media Week 13, I had the pleasure of testing the Nokia Lumia 920 for the whole week! A few tweeps and I, forever dubbed the #EpicNewsTeam, received a set of phones for a trail. Their campaign came with no strings attached, simply use the phone during the week and let them know how it went. Nokia clearly felt they had a superior product to put such confidence in the hands of a dangerously verbose and opinionated group!

Needless to say, the phone is state of the art. I will make comparisons to Apple and Android, but only because the phone truly warrants the comparison. Nokia and Windows have stepped up their game and are giving their competitors a run for their money with the Lumia 920.

The Smart
After being handed the phone I literally had it setup with all my social accounts and email in 5 minutes. The walk through stat up is quick and simple. The five minutes also includes the time to take a picture and tweet it! #SmarterEveryday is no joke.

Customizing the homescreen was really fast and easy. You have a choice of three sizes for all apps and some apps, like the AccuWeather.com app, had the option to set the tile as “live” giving it dynamic information on the home screen. Have the tile size options allows you to true set what apps and information you feel are the most important.

This phone is also blazing fast! And it must be to be almost constantly animated with those moving tiles on the home screen – more on that later. Switching between screens, and launching apps was very smooth. One of my favorite features was hitting back from the home screen, it brought you right back to your previously launch application, which made it easy to move between apps.

On top of it all, the battery life is amazing! I spent all of my days tweeting away, taking photos (which are great in low light by the way) and accessing email. I never ran into an issue with my battery.

The Bad
I had some periodic trouble to with getting the Wifi to connect and stay connected. Another of the #EpicNewsTeam also had an issue with the Wifi in a different location. It seemed to kick the phone off the network when the phone was locked and unlocked. I will say that my home wifi network had no issues.

My biggest issue was the lack of apps. I am an avid users of social media management apps, but developers haven’t created anything for the Window OS. Athough the phone is way beyond par on the hardware, the available software is a serious drawback. Apple jumped way ahead with a synchronous OS with tested hardware to boot and savvy developers pumping out apps. Android is cutting in and beginning to build a great synchronous OS and web experience and finally taking hold of the variety of hardware issues. The Nokia Lumia 920 is pulling up really fast. The hardware and software are a great combination, but Windows needs to make a concerted effort to get more apps.

The Ugly
The SkyDrive feature was a bit cumbersome. The aforementioned picture tweet was uploaded using Windows Skydrive, a cloud storage service. Viewing the photo from outside services via mobile was akward, especially from iPhone. There were no options to switch the photo service for twitter. On the other hand uploading images to Facebook was very easy. I can see SkyDrive being useful, especially when it comes to documents, which can also be viewed from the phone.

The next feature was difficult in the bad or the ugly. The windows tiles in constant flux was, in my personal opinion, a bit too much. It made me anxious to constantly see the phone moving, always asking for my attention. It made me want to keep the phone locked, so the screen wasn’t on, which a phone shouldn’t do.

All in all, the Nokia Lumia 920 is a great piece of technology! The hardware is very fast, the OS is very smooth and intuitive, which is a big plus from previous Windows phones. You can literally be setup with all the essentials within minutes of turning this phone on. I’m going to continue using this phone for the remainder of my trial (maybe even ask for an extension)…

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budwesier_fussed

Why Budweiser is Not Hypocritical

Many in the craft beer community have been pointing the finger at Budweiser for being hypocritical for bashing craft brewing while its parent company AB …

Budweiser’s Super Bowl Ad Was Genius Marketing

Budweiser’s Super Bowl Ad Was Genius Marketing

During the Super Bowl, Budweiser aired an advertisement that enraged many of the craft beer community. It was an ad that many will regretfully have …

New Castle Follow the Money

When all else fails, buy your Twitter followers

You may be familiar with New Castle Brown Ale’s satirical take on marketing. If not, I highly recommend watching their YouTube playlist. They call out …

get-fit-feel-epic1

Get Fit, Feel Epic – Cutting the CRAP

The USFitties in partnership with Money Supermarket, started the ‘Get Fit, Feel Epic’ contest for a chance to win both the Fitbit Zip and Fitbit Aria, worth £150 ($240). All I had to do is write about what I do to get fit and feel epic.

Now I’m not a huge health nut. In fact I do my fair share of beer drinking and carb consumption. After moving to NYC I was more active due to all the walking so maintain a weight was difficult. But I believe this is most possible due to some habits I built early in life. It’s not about what I should be eating – because let’s face it, we always have a vice – but more about declaring what I would absolutely NOT eat or drink. So here it goes, what I do to get fit and feel epic.

1. NEVER drink soda
I haven’t drank soda for over 5 years (*with one exception). You boil down soda and all you have is a sticky, overly sweet mess of sugar. Considering your body absorbs water quickly (like boiling water out of a soda) and you’re left with the same sticky mess floating around in your body. It tends to stick to all the parts you don’t want getting larger. I found that my true attraction to soda was the bubbles. So I drink soda water to get the fix. *The exception: I have been known to have a rum and coke every now and then. The only time I drink soda is in small quantities with alcohol.

2. NEVER eat fast food.
I haven’t eaten food from McDonald’s in over 8 years. I’ve limited myself to one trip to Arby’s a year, which I actually haven’t done since I moved to NYC, and it was only for a roast beef sandwich. Jack In The Box hasn’t seen my face in a long time and Taco Bell gives me loose bowels just thinking about it. Quite honestly, after every trip to the Box I’ve felt awful afterwards. Literally sick. All the aforementioned food, and anything like it, is awful, and after so many years of not eating it, I don’t desire it and it actually makes me ill if I eat it. This habit has stemmed to avoiding processed and low quality foods in general, including chocolate syrups, especially processed cheeses and white breads.

3. Stay Active
This goes without saying. Diet & Exercise, Diet & Exercise, Diet & Exercise. Diet being “what you eat (or don’t eat) on a regular basis” not “eat healthy for a short while”. Exercise being any form of activity! I walk a lot living in a big city. I also stretch at home and make a valiant effort to do 80 – 100 pushups a day. Sometime fast to get the heart rate up, sometimes slow to feel the burn. This of course is only to maintain a weight, not necessarily lose extra pounds!

There you have it. 3 simple steps to Get Fit and Feel Epic!

Overnight Oatmeal

Overnight Oatmeal

I saw this recipe on Pinterest and thought it was worth a try. I recently started eating oatmeal because I don’t like cereal and sometimes cooking eggs and bacon in the morning just seem like too much work. This recipe is a lot like normal oatmeal, except you shake instead of cook.

Check out the photos below and click the (i) to see the information.

The Pickling Adventure

The Pickling Adventure

One of the oldest forms of preserving food and, as it turns out, a fun one as well. I have friends in Arizona with their own garden and they began pickling back in March to keep their cucumbers and garlic. A co-worker of mine in NYC just pickled her own cucumbers. I had a few foodie projects that required mason jars, so I thought, “what the hell,” let make a run at it.

Pickling is an incredibly easy process! The most complicated part is deciding what flavor your want. Don’t get distracted by the pickled items you buy in the grocery store. You can literally make it any flavor you want and you can pickle just about anything! I followed the basic recipe on this site for Dill Pickles an Jalapenos, but used my own spices.

Check out the images below and click the (i) button to see the descriptions – there are interesting costs you may want to know!

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