In the Archives
SoMoLo
Viral Video Formula Discovered!
06 February on SoMoLo, YoutubeA new platform claims that it has found the formula for viral videos. Well, sorta-kinda. Through a year-long study of viral videos on Youtube, TubeRank has discovered a few insights on the seemingly aloof viral video. I’ve discussed that there …
The $1 Million Dollar Facebook Post
01 December on Facebook, Featured, SoMoLoA Facebook user Nolan Daniels posted a images of himself holding what appears to be the winning lottery ticket worth $588 million dollars. At the time of this post, Powerball has yet to declare the winner from Arizona. Huffington Posts …
Hot Pockets, Herb Sauce, Cheesy Drizzle
01 November on Advertising, Marketing, YoutubeA brand mashup of Hip Hop and product is nothing new to the market. Toyota pulled a stunt like this with The Parents campaign. The mashup of Hip Hop and Hotpockets actually seems like a natural combination. Who other to …
ComfortablySmug Apologizes for Misinformation
31 October on SoMoLo, TwitterDuring Hurricane Sandy, @ComfortablySmug sent out a series of tweets, which received many retweets, that were entirely misinformation. He made claims about the status of power, flooding and other public services. He blatantly abused the anonymity the internet provided. As …
3 Rules for Delivering Your Passion
28 October on Advertising, Business, Customers, Featured, Marketing, SoMoLo, TwitterEveryone has a passion and often times we want to share this passion with others. Your message is important to you, but when you are delivering your message to others, you must consider where you deliver it, to whom you …
Adobe Social – Slaps Metrics in the Face!
27 October on Advertising, Business, Marketing, SoMoLoAdobe recently launched a new metrics tool for social media and they are putting marketing dollars behind the launch. One of the commercials are running on Hulu.com and pokes at possibilty of social media ROI. How many social media consultants …
Applebee’s Successfully Uses Sarcasm
26 October on Business, Customers, Experience, Marketing, SoMoLo, TwitterThe big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments. .@applebees we ordered your signature dish & the bees got angry & flew out of the apple & …
Facebook Promoted Posts Work!
19 October on Facebook, Featured, SoMoLoI think… At least at the rate of $7.00 it was worth the test! I took the opportunity to promote my friend Dave Cooke’s Kickstarter campaign, 100PedalsRide.com – If you have a moment, please go and check it out! – …
PBS Dissects Viral Videos
11 September on Advertising, Business, Featured, Marketing, SoMoLo, YoutubeViral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this …
The Relationship Status
05 September on Facebook, PassionA fun tool brought to my attention by Josepf Haslam called Wolfamalpha Facebook Analysis. It takes a nice statistical look at your profile and breaks your friends down into various demographics, tells you your most liked picture is and event …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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