In the Archives

Pinterest
7782968106_ba6519c895_b  

Is there a future for Pinterest?

14 August on Featured, Passion, Pinterest, SoMoLo

Like any new start-up, Pinterest is being pulled in multiple directions. Everyone wants something specific from the platform, from the users who log in to share to the brands that use it to influence. While many claim that the addiction …

From Pins to Purchases  

Last Year’s Pinners are Making Purchases

17 May on Business, Pinterest, Sales, SoMoLo

Below is an inforgraphic that answers a BIG question. Does pinterest have a payoff? Indeed it does! It does not answer for which industry specifically, although in the US the top categories on Pinterest are Crafts, Interior Design and Fashion. …

Kotex  

Kotex Launches FIRST Pinterest Campaign

09 April on Business, Customers, Experience, Marketing, Pinterest, SoMoLo

Kotex and Smoyz, an ad agency from Israel, launched the first Pinterst campaign targeting 50 influential users. The results were interesting… The campaign only garnered 684,853 total impressions, which seems awfully low for what a campaign like this would cost. …

 

Porsche Pinterest Fail

07 March on Experience, Marketing, Pinterest, SoMoLo

Porsche launched a new website teasing about their new vehicle the “Macan”. Toted proudly under the intro video is the Pinterest icon. How exciting! A major company like Porsche that produces visually stimulated vehicles has embraced the newest of the …

 

Pinterest: The Want Network

28 February on Facebook, Pinterest, SoMoLo, Tumblr

The internet is taking a huge swing towards visual media. First we had blogging and websites – text text text text text. Video emerged, but that takes time to watch. Platforms like Twitpic and Facebook albums emerged. Now we’re accelerating …