Category: Youtube

TubeRank_2

Viral Video Formula Discovered!

A new platform claims that it has found the formula for viral videos. Well, sorta-kinda. Through a year-long study of viral videos on Youtube, TubeRank has discovered a few insights on the seemingly aloof viral video. I’ve discussed that there is NO formula for viral videos before, but TubeRank claims the secret is “audience triggers” and “communities of interest.” Their site generates video based on these variables to give you viral inspiration!

To some extent they’re right! A video typically goes viral because one community shares it, and it speaks to certain emotions (triggers) that cause the members of that community to share it. If the video is relatable enough to people outside that specific community it could reach even farther and cause it to “go viral.” Continue reading “Viral Video Formula Discovered!” »

Hot Pockets Snoop Dogg Video

Hot Pockets, Herb Sauce, Cheesy Drizzle

A brand mashup of Hip Hop and product is nothing new to the market. Toyota pulled a stunt like this with The Parents campaign. The mashup of Hip Hop and Hotpockets actually seems like a natural combination. Who other to “rep the Co.” than munchies enthusiast Snoop Dogg (err, Snoop Lion, if you listen to Reggae). So here is the “brand-mash” music video:

The Best Quotables:

“Cheesy Drizzle”
“Da Big Sauce Boss”
“Setting off smoke alarms”
“Pocket Like It’s Hot”
“Heat it up, to eat it up”
“Hungry kids in the hood”
“When your munchies get an attitude”
“Chomping hot pockets is how you get ahizzay”

Full Lyrics:
Hungry kids in the crib ma
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
When the craving’s got a hold of you
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
And yo munchies get a attitude
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
I’ve got the pockets in my arms
Settin’ off smoke alarms
And I eat ‘em smokin hot
‘Cause I got it going on
-
I’m a hot dude, with some hot dreams
Getting fired up, letting off steam
Everybody showing love — Herbie’s in da tub
Checkin’ applications for the Hot Pockets fan club
Pepperoni pizza, much better than some fish eggs
The interior too hot let it cool off for a few secs
I’m running for the taste, that can be my phys ed
Chompin Hot Pockets, that’s how you get ahizzead
Winners get the meaty meats,
Winners get da cheesy eats
The tag-team meal that’s too hot for TV
Get off my pockets, you gotta backup
Yup that’s whatssup, now sign the prenups
Me and Hot Pockets never gonna splitup
You should think about it…..take a second.
-
I bring the heat, but y’all knew that
Da Big Sauce Boss, yeah, I had to do that
I keep it fired up, even when I’m inside
You take what’s mine, then ya gonna have to run ‘n hide
He light ‘em up so much that everybody talks
They all wanna turn in his Hot Pockets Box
Two, one, yep, three these Pockets are H O double T
Smokey temps hitting that three thirty three
If you can’t stand it this hot
Then you can’t chill with me
So bring your friends, we going on a wild ride
Herb Sauce tender meats heat yo insides
So don’t change the dizzle, turn it up a lizzle
Got some cheesy drizzle dripping on my shizzle
Waiting on the brizzle’s, the pizzle, the dizzle Gs, when da cheese hits your tongue it’ll scream “Fo Sizzle”
-
Hungry kids in the crib ma
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
When the craving’s got a hold of you
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
And yo munchies get a attitude
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
I’ve got the pockets in my arms
Settin’ off smoke alarms
And I eat ‘em smokin hot
‘Cause I got it going on

Viral Videos

PBS Dissects Viral Videos

Viral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this kind of action because its the adrenaline shot that could make or break a product. Let’s face it, Justin Bieber was MADE via YouTube.

PBS has recently released a few videos of viral nature based on their past shows (Bob Ross and Mr. Rogers). They have also taken an in-depth look at the evolution of Viral Videos and the different categories created from them. Check it out:

What are your thoughts on creating viral video?

Kids

You’re Nobody Until You Have A Kid

Anonymous letter from a Dad:

“My wife and I, connected through Twitter and both social media geeks, got married 3 years ago and we thought it would happen fairly quickly. But after the first year it hadn’t happened yet, so we actively started trying. A year of trying and it still hadn’t happened yet. We thought, “maybe it wasn’t the time.” Two years now we’ve been trying, but it still isn’t happening. We’ve tried everything! I’m beginning to think its me, something I said or something I’m doing. My wife literally cries herself to sleep at night. No matter what we do, we can’t get our Klout scores above 70!”

Isn’t that the truth! Everything we do to be “engaging”, sharing the latest news, keeping up with the topics and talking with people about their interests, yet, some metrics stay unchanged. That is of course, until you become part of an exclusive community. #UsGuys, #SMManners, #SMGirlfriends, and #BizForum bring like minded people together and there is an ebb and flow of discussion that pushes metric results up. However, being a parent instantly connects you to millions of others who are going through or have gone through the heartwarming challenges of raising a child. This instant connection results in great engagement and inevitability a higher influence score.

I had the pleasure of speaking on a panel about vlogging with @Clintus earlier this year. His number one video to date is “First Day of School – Kindergarten“, his daughters first day at school.

I met Freddy Jana recently and he even exclaimed that since the birth of the new love in his life he’s noticed and increase in Klout.

Parenthood is a growing community on all social networks from Twitter to YouTube. Mommy bloggers especially have seen incredible growth in the last year. 1 in 3 bloggers is a Mom! 89% of mommy bloggers have children between 2 and 11 years of age, which means we’ve just seen the peak of parenthood content. The teenage years are coming!

Possibly the only people more influential online than parents these days, are cat ladies.

The Secret to Viral Video

In the past it has been written that there is no secret for viral videos. Well, here to dispel that is Kevin Allocca, Trends Manager at Youtube.

So, anyone can go viral if Jimmy Kimmel or Justin Bieber is willing to tweet their videos. Damn, that was unexpected.