Category: Updates

Pinterest Updates Their Terms

Pinterest announced their updated terms of service as of March 24th. See the full email below…

Highlights: Removed Intent to Sell Content – Opened language for API

Updated Terms of Service

Over the last few weeks, we’ve been working on an update to our Terms. When we first launched Pinterest, we used a standard set of Terms. We think that the updated Terms of Service, Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future. We’d encourage you to read these changes in their entirety, but we thought there were a few changes worth noting.

  • Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.
  • We updated our Acceptable Use Policy and we will not allow pins that explicitly encourage self-harm or self-abuse.
  • We released simpler tools for anyone to report alleged copyright or trademark infringements.
  • Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards.

We think these changes are important and we encourage you to review the new documents here. These terms will go into effect for all users on April 6, 2012.

Like everything at Pinterest, these updates are a work in progress that we will continue to improve upon. We’re working hard to make Pinterest the best place for you to find inspiration from people who share your interest. We’ve gotten a lot of help from our community as we’ve crafted these Terms.


Ben & the Pinterest Team

The Secret to Viral Video

In the past it has been written that there is no secret for viral videos. Well, here to dispel that is Kevin Allocca, Trends Manager at Youtube.

So, anyone can go viral if Jimmy Kimmel or Justin Bieber is willing to tweet their videos. Damn, that was unexpected.

Relevance, 8 reasons it’s relevant

A little over a month ago I challenged myself to start using #hashtags to categorize my tweets. Why? To start tracking my tweets based the content I posted. It was a social experiment on myself. I wasn’t sure what would happen or even expected a specific outcome. But I looked at the data and I realized something…

#frivolous – stupid tweets – 34 tags
#gratitude –
thank you’s – 3 tags
#muwblog –
links to my blog - 12 tags
#muwq –
public question – 10 tags
#muwquote –
my/others’ quotes - 4 tags
#muwpinion –
personal opinion – 22 tags
#muwshare –
links to things – 73 tags
@______ –
duh – 202

Frivolous/Total = 34/360

What jumped out at me within the first day of using the tags was I was becoming more relevant! I purposely had #frivolous as one of my categories. These tweets consisted mostly of the annoying bullshit you see a lot of people doing… i.e. “I just ate a tune sandwich”, “My poop took 49 minutes today!” I wanted to become less like these twats. There was no conversation to be had there. It wasn’t driving interaction. After the first day I tried as hard as I could to tweet stuff that people would want to read. I’m on the low end of the spectrum as far as follows/followers with only about 1100+, but I’m sure they all follow about the same amount of people. You have a lot of tweets flowing and the less crap you have to read the better. Relevance makes you stick out (duh)!

The second thing I noticed, which builds on the first, was that I was making more statements. #muwpinion was the driver. I was turning #frivolous tweets into relevant tweets by making statements. No longer did I write “I’m watching hulu at 3 am again!” it was “Hulu rocks! Absolutely the best. Thank you Hulu for being my entertainment #muwpinion”. Transformed! I was forcing myself to take a stand on things, not to mention being grateful (#gratitude).I guess I was holding myself back on the internet. I was letting the links I shared do the talk instead of talking for myself.

The best part, I was becoming more engaging. My little experiment lead me to be aware of my audience and more relevant in their conversations. This is not a surprise to anyone who “gets it.” I thought I “got it” too, but apparently I wasn’t on the spot as I could have been. Overall, I’m less afraid of tarnishing “my brand“  on the internet, and letting myself just be me. I’m a worldly guy. I like a lot of stuff from science/tech, to movies, to fashion. I want to talk about those thing and share my thoughts openly. Even my @’s are better and I’m not afraid to throw some jabs at people like I do in “real life”. Yes, I still spend too much time on the internet (#muwpinion). But I’m not hiding behind a screen and keys. @MerlinWard is the Merlin U Ward you would meet on the street.

I’ll keep up the #hashtag categories. Keeps me in check and if anyone ever wants to see what that tag has brought in the past, they can find it.