In the Archives
Marketing
Be smart with your data…
17 June on Marketing, SoMoLoIf you are in marketing, its likely you have a lot data floating around you on your clients or on the channel your work with. You may be inclined to create a nifty infographic your data to show the rest …
CRAP: How to Get More Facebook Likes
07 June on Experience, Facebook, Marketing, SoMoLoFirst of all, who cares about “Likes” on a post? FB engagement is the low hanging fruit in the social world. It also doesn’t mean ANYTHING unless you have a specific goal in mind for the stories it generates about …
How I Post—A Social-Media Core Dump
30 May on Marketing, SoMoLoThis post is written by Guy Kawasaki, pasted by Merlin U Ward, and originally posted here. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here …
Hot Pockets, Herb Sauce, Cheesy Drizzle
01 November on Advertising, Marketing, YoutubeA brand mashup of Hip Hop and product is nothing new to the market. Toyota pulled a stunt like this with The Parents campaign. The mashup of Hip Hop and Hotpockets actually seems like a natural combination. Who other to …
3 Rules for Delivering Your Passion
28 October on Advertising, Business, Customers, Featured, Marketing, SoMoLo, TwitterEveryone has a passion and often times we want to share this passion with others. Your message is important to you, but when you are delivering your message to others, you must consider where you deliver it, to whom you …
Adobe Social – Slaps Metrics in the Face!
27 October on Advertising, Business, Marketing, SoMoLoAdobe recently launched a new metrics tool for social media and they are putting marketing dollars behind the launch. One of the commercials are running on Hulu.com and pokes at possibilty of social media ROI. How many social media consultants …
Applebee’s Successfully Uses Sarcasm
26 October on Business, Customers, Experience, Marketing, SoMoLo, TwitterThe big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments. .@applebees we ordered your signature dish & the bees got angry & flew out of the apple & …
Get Your Google Back
26 October on Advertising, Business, MarketingIt is a cutthroat market out there! Samsung feverishly takes on Apple after the loss of the law suit with disruptive ads on the day of the launch of the iPhone5, and now, Goole takes on Microsoft head on. Recently …
iPhone5 announcement gets prodded…
12 September on Advertising, Business, Marketing, SalesUPDATE: Samsung is also running a really big ad on Facebook’s home screeen (pre login). With the stats update similar to the Tweet. Recently Apple won the $1 billion dollar award for Samsungs infringement on their patents. Although, it is …
PBS Dissects Viral Videos
11 September on Advertising, Business, Featured, Marketing, SoMoLo, YoutubeViral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
More About MeGet in Touch
You may connect with me via any of the social networks below or email me via the contact form here.
