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A brand mashup of Hip Hop and product is nothing new to the market. Toyota pulled a stunt like this with The Parents campaign. The mashup of Hip Hop and Hotpockets actually seems like a natural combination. Who other to “rep the Co.” than munchies enthusiast Snoop Dogg (err, Snoop Lion, if you listen to Reggae). So here is the “brand-mash” music video:

The Best Quotables:

“Cheesy Drizzle”
“Da Big Sauce Boss”
“Setting off smoke alarms”
“Pocket Like It’s Hot”
“Heat it up, to eat it up”
“Hungry kids in the hood”
“When your munchies get an attitude”
“Chomping hot pockets is how you get ahizzay”

Full Lyrics:
Hungry kids in the crib ma
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
When the craving’s got a hold of you
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
And yo munchies get a attitude
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
I’ve got the pockets in my arms
Settin’ off smoke alarms
And I eat ‘em smokin hot
‘Cause I got it going on
-
I’m a hot dude, with some hot dreams
Getting fired up, letting off steam
Everybody showing love — Herbie’s in da tub
Checkin’ applications for the Hot Pockets fan club
Pepperoni pizza, much better than some fish eggs
The interior too hot let it cool off for a few secs
I’m running for the taste, that can be my phys ed
Chompin Hot Pockets, that’s how you get ahizzead
Winners get the meaty meats,
Winners get da cheesy eats
The tag-team meal that’s too hot for TV
Get off my pockets, you gotta backup
Yup that’s whatssup, now sign the prenups
Me and Hot Pockets never gonna splitup
You should think about it…..take a second.
-
I bring the heat, but y’all knew that
Da Big Sauce Boss, yeah, I had to do that
I keep it fired up, even when I’m inside
You take what’s mine, then ya gonna have to run ‘n hide
He light ‘em up so much that everybody talks
They all wanna turn in his Hot Pockets Box
Two, one, yep, three these Pockets are H O double T
Smokey temps hitting that three thirty three
If you can’t stand it this hot
Then you can’t chill with me
So bring your friends, we going on a wild ride
Herb Sauce tender meats heat yo insides
So don’t change the dizzle, turn it up a lizzle
Got some cheesy drizzle dripping on my shizzle
Waiting on the brizzle’s, the pizzle, the dizzle Gs, when da cheese hits your tongue it’ll scream “Fo Sizzle”
-
Hungry kids in the crib ma
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
When the craving’s got a hold of you
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
And yo munchies get a attitude
Pocket like it’s hot
Pocket like it’s hot
Pocket like it’s hot
I’ve got the pockets in my arms
Settin’ off smoke alarms
And I eat ‘em smokin hot
‘Cause I got it going on