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The NYC Subway Trains usually have very ineffective and boring advertising. Ads that even during a long right when you can’t help but look at them, they makes you roll your eyes. However, Tidy Cats successfully created a great ad campaign around the smelly issue they deal with. “Life Stinks” is their slogan and they point out a few situations that speak to the rider. The campaign keeps it relevant to the rider’s current situation and the series even includes a couple that make you think!

The campaign comes with an its own site NoMorePU.com which contains extra “hilarious” video content and an place to crowdsource consumer stories.