In the last few years, marketers have been diving into social media to use it as a real tool for their trade. They have jumped online and begun using what they know on the new medium. Despite the cries of the few marketers that “get it,” most marketers are still “doing it wrong” by using old practices on the networks. Every week, we see a new infraction of social media principles published in marketing hot sheets. And it’s not just the simple mistakes, but blatantly bad tactics on social media platforms.
Companies are hungry to be on social media and believe there is a benefit! However, many are still not quite sure what to do with it, what to expect, how to engage their audiences or how to measure its impact. These are the reasons why I wrote You Get What You Give.
It is time for companies to really understand why they should be on social media, and have the right expectations for how it is going to help their businesses.
We live in a world that is becoming increasingly connected and consumer data are flowing freely on the Internet. Social media tools are finally on the brink of connecting it all, but marketers are still trying to figure out how to tie their shoes. You Get What You Give is a framework to fix that. It ties together everything you have ever heard at a conference (minus the buzzword-laced jargon) and puts all the social media ducks in a row, from getting started to executing more complex strategies.
In the book, you will find the principles behind utilizing social media, the metrics framework needed to measure the success of your social media content, and the best practices for applying social media to meet your business goals — all in five distinct strategies to guide your social media presence. It is a straightforward, anecdotal book for community managers, social teams, agencies and their clients. It is written to get everyone on the same page so your entire team can begin to move forward together.
Look for “You Get What You Give” on Amazon in early November!
Posts on concepts from the book:
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