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In June 2013, when Facebook announced the launch of hashtags in the News Feed, it made the promise of Trending Topics as well. They are now live! On Facebook’s blog they say, “Trending shows you the popular topics and hashtags that are being talked about on Facebook. You’ll see stories from people and Pages who’ve shared them with you or have shared them as Public. From the right side of your homepage, click a topic that’s trending to see what people are saying about it.”

In what seems to be a full spread release, Facebook launched trending topics on both the mobile app and the desktop experience. The trends appear above posts with the topics on the mobile feed, and on the right sidebar on the desktop.

Facebook_Trending Topics Side bar

When you click on these, you will get all the relevant post in one stream for that topic.

Facebook_Trends_MLK

This has been a long time coming considering Twitter, Google Plus and Pinterest have all had some sort of “trending” feature at an early start. The notion is that it helps content discovery and unites micro-communities. What are you thoughts on the new feature for Facebook?

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