I think… At least at the rate of $7.00 it was worth the test! I took the opportunity to promote my friend Dave Cooke‘s Kickstarter campaign, 100PedalsRide.com – If you have a moment, please go and check it out! – After initiating the ad, I checked back on it a few times to see the progress.
Click the (i) to see captions
Despite the complaints about the POTENTIAL use of the these ads, and how that may gum up the news feed, I see promoted posts a valuable function. It is announcements like these for which it makes the most sense. The ability to share and HELP people is how I see Facebook Promoted Posts being best used. I certainly wouldn’t promote my own blog post on my pickling adventure.
Here’s the biggest issue I have with the ads.
1. There is no baseline. I don’t know how well my posts do without promotion, so, how do I know how well they do with the promotion? I could be that promoted posts are just as effective as if you “like” your own post, or comment on your own post makes it more likely to show in your activity feed.
2. Assuming at the very end that my posts 6 “likes” accounted for the 6% organic rate, then my post was only seen through the promotion by 94 people. Thats 100 people in total and only 10% of my total friends. If that’s the case, this is a huge problem. Under this scenario, the post did not perform well under any advertising standard. Percents just don’t work well!
I think Facebook needs to provide more information. Specifically impressions and the percent of my friends the post garnered. Those would be valuable metrics. I would alos like to see the social reach, much like the post metrics of a Facebook Page, to see how viral the post went because of the promotion. Quite honestly, thats what I would expect from Facebook.
I’m not sure why they are hiding this, and the fact that they are makes me feel like the promoted posts are a scam. To use the dreaded word spoken at ever conference, Facebook isn’t being transparent enough with the promoted posts.