The next post in the short countdown series to show you how to manage your marketing on a daily basis.
#2 Internalize Your Relationship Building
We touched on this concept in the first post of this countdown series (#5 Templates). You and your employees know your business best. They also know your customers very well after working with them day in and day out. Why would you leave it up to some marketing company to manage your social media?? I just doesn’t make sense. Part of the DripMedia philosophy is YOU managing YOUR marketing on a daily basis. You know your company culture the best, you’ve established the relationships with your customers and know how to address them best in your unique tone.
So do it. Not just you, but your team. Trust your team. Involve them in developing customer relationships. It doesn’t matter if they make the reminder phone calls for outstanding invoices. Give them the freedom to establish a relationship or grow the existing one. There is an opportunity around every corner to turn around, start or grow a relationship with your customers.
The biggest reason to involve your team is that you simply can’t do it all by yourself. Face the fact that if you have employees that interact with customers, you just don’t have the close relationship with every single one. Leverage your teams downtime and existing interactions to build relationships. Give them a part in your social media strategy and allow them to answer questions and respond to comments. It will be the best thing you’ve done for your business in a long time.
*It goes without saying that you hold your team accountable and give them guidelines (do’s and dont’s) that fit your company brand when interacting with existing and potential customers.
Merlin U Ward