In the Archives
Posts Tagged: ad
Facebook Ruined Blogging… New Ads
07 June on Business, Facebook, Featured, SoMoLoYesterday evening, Facebook announced that it will be changing the they way and types of ads that its offers on the platform. I had a really great four-part blog series on Facebook ads and strategy planned for the next 3 …
Hot Pockets, Herb Sauce, Cheesy Drizzle
01 November on Advertising, Marketing, YoutubeA brand mashup of Hip Hop and product is nothing new to the market. Toyota pulled a stunt like this with The Parents campaign. The mashup of Hip Hop and Hotpockets actually seems like a natural combination. Who other to …
Adobe Social – Slaps Metrics in the Face!
27 October on Advertising, Business, Marketing, SoMoLoAdobe recently launched a new metrics tool for social media and they are putting marketing dollars behind the launch. One of the commercials are running on Hulu.com and pokes at possibilty of social media ROI. How many social media consultants …
27 Marketing Reasons Your Product Launch Will Fail
15 May on Advertising, Branding, Business, Experience, Marketing, SoMoLoWell, according to the Harvard Business Journal article “Why Most Product Launches Fail”, there are actually 40 reasons your product launch will fail anywhere from the pre-launch through the launch phase. A majority of them relate to marketing. Just another …
Surprise your customers!
19 April on Advertising, Customers, MarketingThe best advertising is advertising that catches your consumer of guard. It interrupts their daily flow and makes them conscious of your brand. It makes them aware that they have just interacted with your brand, which sets you apart from …
Oikos Yogurt Tackles the Super Bowl
06 February on Advertising, Branding, CustomersOne of my favorite Super Bowl ads this year was Oikos Yogurt featuring 90′s celebrity John Stamos. It was a great mix of the cute, “I have an attractive man”, healthy food, European ads with a hard hitting American style …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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