Tag: analytics

5_reasons_brands_follow

5 Reasons Brands Should Follow Back

Consumers in the new economy have a high sense of entitlement — always wanting this and that — but brands can be just as guilty. Brands yearn for followers, and many of the tactics they use on social media involve some kind of requirement to “like” or “follow” a certain number of people on their profiles. It’s the universal social currency that gives brands permission to market to their audience. But what they often forget is that people want followers, too! While brands spend all their time trying to grow their number of followers, they rarely follow these people back!

Are brands too good to follow back, or do they just not care? Continue reading “5 Reasons Brands Should Follow Back” »

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Before You Tweet, Strategize.

Optimizing content is one of the largest tasks on social media. Everyone is trying to get the farthest reach with their content. Twitter is one of the simplest and easiest to optimize. It has minimal features and is touted as being a pivotal part of information sharing for many industries. As marketers we often find infographics that describe tactics to take that get your tweets retweeted. I take issue with these graphics for two reason. 1. They ignore your following and are generalized for all tweeters, no matter the amount of followers or industry. 2. They ignore the content itself – the actually composition of your tweets. So before you tweet or optimize your tweets for retweets, strategize. Continue reading “Before You Tweet, Strategize.” »

FacebookAnalytics

The Highlights of NEW Facebook Insights

Facebook launched their new insights platforms for brand pages this week. The insights come with the promise of more up-to-date information and a number of new features. There are a few features that really stand out and that help you stay away from excel number crunching analysis.

Post Metrics

Facebook puts a lot more emphasis on Post metrics with the new insights. Under the “Posts” header you can see all your post metrics. Posts metrics are now visualized and make it much easier to see which posts are working and which are not. You can also select different metrics to compare and breakdown reach by organic/paid and fans/non-fans. Continue reading “The Highlights of NEW Facebook Insights” »

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Your Twitter Analytics are Broken!

Earlier this week Twitter released their analytics platform to the public. It’s a nifty tool, that allows you to see your 30 day follower gain and loss. It shows your last 500 tweets with stats like link clicks, faves, retweets, and replies. If you’re really jonsin’ for some info it will even show you the demographics and interests of your followers.

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Click to Enlarge

Aside from the analytics being behind many third party options (even free ones), the analytic might actually be broken. The most important information about your content, besides the resonance (number of retweets per tweet per 1,000 followers) is how many people actually clicked on your links! This is the number one action that we as brands, marketers and “internet celebrities” want our followers to take. Its shows that we can drive action and spread information. So, I compared the Twitter Analytics to my Buffer App report and there is a big disparity!

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Although many of my “Top Tweets” from Buffer were also under the “Best” category in my Twitter Analytics, some were not. Such as my tweet to Dabney Porte on Naomi Simson‘s LinkedIn post.

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Secondly, none of the clicks tracked by Buffer App through Bit.ly were tracked by Twitter. At first I thought this was a case of a bit.ly intercepting the click data, but even with links that come from Instagram, Paper.li and others that weren’t put through bit.ly show 0 clicks.

The bigger issue is that when you click “Download CSV” the only information you get is the Tweet ID, Date/Time, Message, Faves, RTs and Replies. It doesn’t include your follower data or your click data.  Twitter has a long way to go with its analytics before they have a platform that can give you deeper insights into optimizing your twitter activity. Where is the RT/original tweet ratio, conversation/push ratio, reach/impressions, even a most used word cloud would be nice – especially for the “Best” category.

Bad Metrics for Facebook Likes

CRAP: How to Get More Facebook Likes

First of all, who cares about “Likes” on a post? FB engagement is the low hanging fruit in the social world. It also doesn’t mean ANYTHING unless you have a specific goal in mind for the stories it generates about your page. You can add virality and reach to the shortlist of metrics that don’t translate to social media success, too. They are simply short-term “health” metrics.

Secondly, this infographic is a gross overgeneralization of engagement monitoring. The quote at the bottom of the image “Just because activity peaks at certain times, doesn’t mean those are the best times to post.” pretty much says, “Our infographic a load of crap” None of what is on this image is true for the majority of brand pages. The notion that images do better on FB the only glimmering light of truth, but that statistic varies based on industry, page size, and fan quality.

You want to know the best times and days to post? Download the last 180 days of your brand page posts and run the analysis yourself. Or if you need help, ask me. I’ll do it for you in 30 minutes and you won’t need to worry about even looking at the infographic below. 

Courtesy of KISSmetrics:

KISS Metics Pile of Facebook Like Crap

The Relationship Status

The Relationship Status

A fun tool brought to my attention by Josepf Haslam called Wolfamalpha Facebook Analysis. It takes a nice statistical look at your profile and breaks your friends down into various demographics, tells you your most liked picture is and event which words you use most often in your post vocabulary.

What was most interesting about this analysis was Relationship Status. This was the breaking point and “big idea” for Facebook when it first launched – it was what everyone in college wanted to know – and it turns out it is still the most interesting data. This may not be true for everyone, but my data matched National Data almost identically – aside from a slight increase in single people in their 40′s. (The Right Corner of the Map is the data I am referring to) Even with my weighted average towards the 20-something range.

Turns out only 29.5% of the people I know are single; a large chunk are married or engaged. Although I’m “friends” with slightly more females, I am only connected with men over the age of 55 and under 20.

Check out a few screenshots from the data. Click the (i) button to see the captions:

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A Geek’s Wet Dream For Data

If the image above doesn’t excite you – or at the very least, greatly intrigue you – you can’t call yourself a geek. What you see above is the volume of tweets containing “#Euro2012″ by country during the Euro 2012 Football Tournament – That’s “soccer” for the Yanks.

Beautifully illustrated data and incredibly informative! You can literally see when the action happened. Better yet, the graph is interactive! At the #Euro2012 Visualization Site, you can see the data broken down by country and game. Can you guess when the goals happened?

This is how every geek wishes social data could be displayed. Working with analytics everyday I could only dream that, 1. All my clients could read that graph, 2. It would be easy to assemble such a great display of data.

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You’re A Fake And I Can Prove It!

UPDATE

Status People released news that the platform now pulls up to 100,000 accounts and analyses up to 1000 of those accounts. Read more at their blog post.

Last week a new analytics platform took the twittersvere by storm. Allegations were thrown around, rumors spread and reputations put in jeopardy. The fuss was about the Faker Score, a free platform created by Status People, a UK based social media management company.

Faker Score allows you to see the percentage of your followers that are “fake”, “inactive” and “good”. The platform promised to shed light on who’s been buying followers and it seemingly did!

According to Rob Waller of Status People, a “fake” is an account with a disproportionate amount of followers to the amount it followers and has high tweets. Essentially dummy accounts created to spam, for bots or sit on a list to be sold to the would-be social media “leaders” to boost their apparent online presence.

“Any ‘leader’ who has built their reputation on fake followers really isn’t a leader at all,” stated Waller.

There is, as always, a catch; the platform only analyzes the last 500 followers of a twitter account. Unless someone recently purchased a list, you would not be able to tell that they have fake followers. Although if you look up the Faker Score of a few of your favorite tweeps, you may still be surprised by what you find.

There also seems to be industry trends in the amount of Fake followers. News organizations and celebrities tend to have higher fake percentages than social media people and marketing companies. According to Status People a score of around 10% is normal, but if you are over 30%, you may want to evaluate what you’re doing.

“I think you should be aiming to have less than 10% fake followers. But this can be difficult for bigger accounts because our data suggests they are far more likely to attract fake and spam followers,” added Waller, “I would say that if you have less than 5% you are doing very well; 5-10% is good; 10-30% is ok; And anything above 30% and you have a significant problem.”

The unfortunate truth on all of this is that anyone can buy you followers, without you asking! Status People’s account was attacked shortly after the launch of the app. It seems some tweeps were displeased with their scores – No need to lash out!

In the coming weeks, Status People plans to add a few features to help negate the affects of fake accounts such as the ability to block fakes, create your won fake lists and track your scores over time. Additionally they plan to release an update to the app this week that shows a score beyond the last 500 followers, giving you more accuracy and insight. If you haven’t checked your score yet this week would be a good time.

Just remember as you are out there posting your carefully crafted 140 character posts, we should be evaluated each other on our engagement not the size of our list.