Tag: budweiser

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Why Budweiser is Not Hypocritical

Many in the craft beer community have been pointing the finger at Budweiser for being hypocritical for bashing craft brewing while its parent company AB InBev has been snatching up craft breweries to add to its portfolio. However, it is possible for Budweiser to do this without being hypocritical. To understand why Budweiser is not hypocritical one must first understand two variations of brand hierarchy. 

Masterbrand

The first is called master brand, and under this hierarchy one brand is recognized as the controlling property and it also instills a single set of values for all its subordinates. The brands underneath are each their own brand or product but take on the values of the master brand. In most cases all the products have the same target audience.

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An example of this is Apple. We all recognize Apple as a high tech company that puts out quality products. Better yet all the products are sussinct. Your iPhone talks to your iPod and iTunes and all those can integrate with your iMac. They’re all partners in the same mission. Continue reading “Why Budweiser is Not Hypocritical” »

Budweiser’s Super Bowl Ad Was Genius Marketing

During the Super Bowl, Budweiser aired an advertisement that enraged many of the craft beer community. It was an ad that many will regretfully have to discuss over and over anyone that knows they enjoy craft beer, and see posted to their feeds again and again.

In this ad Budweiser took jabs at the many stereotypes of craft beer drinkers. It implied craft beer drinkers dissect too much and drink strange styles. But it is what the ad didn’t say that makes it so powerful. This ad did three things that many brands don’t have the guts to do.

1. Took A Stand

The Budweiser brand has been losing market share to the craft beer category for several years (Budweiser is considered a macro beer for the unfamiliar). While it’s still one of the top sellers in the AB InBev portfolio, just under Bud Light, its sales have been steadily decreasing since 2003. All the while Budweiser has been toting its horses and puppies completely missing the connection with the new generation of beer drinkers. It was recently found that 44% of drinkers aged 21-27 hadn’t even tried the brand.

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Not only did the brand take a stand for what it is, it took advantage of the perception of the marketplace. Budweiser isn’t trying to be something that it is not, rather it is owning what people believe it to be. It claims “macro” with a vengeance, and one could only assume with the intent to transform the term. It is making the statement that it is proud to be macro. This ad brought the brand, and all that it is at its core to the foreground, out from the shadows of dogs and stallions.

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Continue reading “Budweiser’s Super Bowl Ad Was Genius Marketing” »

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Ads Celebrating American Independence

The Fourth of July is the day American Brands celebrate their roots. Good Ol’ American-made products put their patriotic foot forward and remember the good times!

Trucks, booze, dreams and memories, thats the theme! Vote for your favorite! Have a favorite July 4th Ad? Add it to the list!

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10 items   1 followers   1 votes   1.19k views

4th of July Ads

A compilation of ads from Tim Nudd at Ad Weeks

Source: http://www.adweek.com/news-gallery/advertising-branding/10-ads-really-love-america-141574

Jul 03, 2012 - youtube.com - 182
4th of July Ads | Dodge Challenger Freedom Commercial - YouTube

Dodge Challenger Freedom car commercial. America got two things right; Cars and freedom.

Jul 03, 2012 - youtube.com - 211
4th of July Ads | Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial - YouTube

It's Halftime in America. And our second half is about to begin. All that matters now is looking ahead and finding a way forward. Be a part of it at http://Y...

Jul 03, 2012 - youtube.com - 171
4th of July Ads | Chevy Truck Country 1 - YouTube

Chevy Truck Country controversial

Jul 03, 2012 - youtube.com - 195
4th of July Ads | Levi's - America (Go Forth) Commercial - YouTube

Levi's America (Go Forth) commercial directed by Cary Fukunaga for Wieden+Kennedy, Portland using poem by Walt Whitman. The prints (see link below) were phot...

Jul 03, 2012 - youtube.com - 176
4th of July Ads | "Land of Dreams" Commercial - YouTube

You can download the "Land of Dreams" song for free here: http://on.fb.me/Pmusy5 Watch the first ever television commercial for Discover America featuring th...

Jul 03, 2012 - youtube.com - 162
4th of July Ads | Anheuser-Busch- The Best Commercial ever - YouTube

There are a bunch of people in an airport, and all of the sudden you hear a person clap, and then more people clapping, and then you see U.S. soldiers walkin...

Jul 03, 2012 - youtube.com - 215
4th of July Ads | American Airlines commercial 'Putting Them First' - YouTube

American Airlines proudly serves those who serve our country. As a public gesture of gratitude and a tribute to those in uniform, veterans and their families...

Jul 03, 2012 - youtube.com - 167
4th of July Ads | 9/11 Budweiser Clydesdale's Tribute best ever HD - YouTube

Budweiser's 9/11 tribute commercial

Jul 03, 2012 - youtube.com - 215
4th of July Ads | IAVA / Ad Council - Alone - YouTube

Watch the new PSA from IAVA and the Ad Council, announcing CommunityofVeterans.org - the first online social network exclusively for veterans of the wars in ...

Jul 03, 2012 - youtube.com - 156
4th of July Ads | 10th Anniversary of 9/11 - I Am An American :60 - YouTube

In September 2001, Texas ad agency GSD&M created a PSA to celebrate the country's extraordinary diversity and remind Americans that it was the time to unite ...