In the past we have discussed trends found in the Content Sharing Matrix. One of these trends is giving more control over the content to the consumer, which then increases the likelihood of that content being shared. Giving consumers control means that they can either customize the content or publish new content based on a template or guidelines. 

There are likely a number of reasons this tactic works:

1. By allowing consumers to create variations of content, there is an opportunity for exponentially more pieces of content to be viewed. Continue reading “Give Your Consumer Control of Your Messaging” »