Tag: data


You need to start qualifying engagement.

“Increase engagement” is the cry! But we can’t always say higher engagement is a good thing — and that goes for any social platform or blog.

Top engaging posts are generally the ones you want to replicate and optimize. But – and yes, there is a but — when that engagement is actually negative, then you have an issue. Sure, this is an opportunity to provide service to these people, but you need to also focus on the issues causing this behavior. And more likely than not, this is a business issue, not one that started online on social. If every time you post about a product and people use it as a forum to post negative commentary about that product, then perhaps you should look at the product one more time. Or if you post a promotion and people use that as an opportunity to comment about your privacy policy, then it’s time to revisit your policies. Continue reading “You need to start qualifying engagement.” »

Facebook Engagement

Is Your Facebook Page Performing Above Or Below Average? [Infographic]

This infographic is presented with the caveat that all Facebook statistics such as engagement vary by industry (not just page size). There is also a diminishing time value of engagement with Facebook fans, which might explain why larger pages have lower engagement rates.
Be Smart With Your Data

Be smart with your data…

If you are in marketing, its likely you have a lot data floating around you on your clients or on the channel your work with. You may be inclined to create a nifty infographic your data to show the rest of the world you are smart. The problem is, if you do not make your data look smart, you do not look smart. Take the below chunk from a larger infographic.

Infographic Bad Data

Although, I believe the percentages are correct in representing the data, the graphics on this infoGRAPHIC are contradictory  It’s not clear on the donuts if the light blue represents women, or the dark blue represent men. Secondly the percentages on either side sometimes contradict the colors in the donuts on the similar side. Bottom line, this is a poorly constructed infographic, and I wish it was the only one. There are a lot of bad representations of data.

But there are way to fix this. First, make sure who ever you charge with creating the graphics for your infographic understands the basics data presentations. One poorly labeled axis or bad margin and you may skew the data set or mess up the entire image. Check out this page with 42 ways to represented two sets of data points – there are a few nice representations in there. The majority of your data should be made up of comparisons or you risk making infographic that is too complicated to read. Then there is Infogr.am a really cool tool with a nice user interface for creating very slick infographics. Enjoy!


Picture 5

A Geek’s Wet Dream For Data

If the image above doesn’t excite you – or at the very least, greatly intrigue you – you can’t call yourself a geek. What you see above is the volume of tweets containing “#Euro2012″ by country during the Euro 2012 Football Tournament – That’s “soccer” for the Yanks.

Beautifully illustrated data and incredibly informative! You can literally see when the action happened. Better yet, the graph is interactive! At the #Euro2012 Visualization Site, you can see the data broken down by country and game. Can you guess when the goals happened?

This is how every geek wishes social data could be displayed. Working with analytics everyday I could only dream that, 1. All my clients could read that graph, 2. It would be easy to assemble such a great display of data.