In the Archives

Posts Tagged: Facebook
Bad Metrics for Facebook Likes  

CRAP: How to Get More Facebook Likes

07 June on Experience, Facebook, Marketing, SoMoLo

First of all, who cares about “Likes” on a post? FB engagement is the low hanging fruit in the social world. It also doesn’t mean ANYTHING unless you have a specific goal in mind for the stories it generates about …

Facebook Ads Are Changing, Sponsored Stories, Offers, Questions  

Facebook Ruined Blogging… New Ads

07 June on Business, Facebook, Featured, SoMoLo

Yesterday evening, Facebook announced that it will be changing the they way and types of ads that its offers on the platform. I had a really great four-part blog series on Facebook ads and strategy planned for the next 3 …

Delivering Message  

3 Rules for Delivering Your Passion

28 October on Advertising, Business, Customers, Featured, Marketing, SoMoLo, Twitter

Everyone has a passion and often times we want to share this passion with others. Your message is important to you, but when you are delivering your message to others, you must consider where you deliver it, to whom you …

The Relationship Status  

The Relationship Status

05 September on Facebook, Passion

A fun tool brought to my attention by Josepf Haslam called Wolfamalpha Facebook Analysis. It takes a nice statistical look at your profile and breaks your friends down into various demographics, tells you your most liked picture is and event …

SM_BS  

Bullshit Social Media Tactics

11 August on Business, Facebook, Marketing, Mobile, SoMoLo, Twitter

Some of these are getting ridiculously out of hand. Vote for your favorite (most hated) and feel free to add your own!

Kotex  

Kotex Launches FIRST Pinterest Campaign

09 April on Business, Customers, Experience, Marketing, Pinterest, SoMoLo

Kotex and Smoyz, an ad agency from Israel, launched the first Pinterst campaign targeting 50 influential users. The results were interesting… The campaign only garnered 684,853 total impressions, which seems awfully low for what a campaign like this would cost. …

 

5 reasons why Facebook Timeline for business is GREAT!

07 March on Branding, Business, Facebook, SoMoLo

Facebook is forcing all pages to move to the timeline format by March 30th. There has been a lot of backlash to the change; Even Jay Baer has taken a stand. Its been said that the changes are unfair and …

 

Pinterest: The Want Network

28 February on Facebook, Pinterest, SoMoLo, Tumblr

The internet is taking a huge swing towards visual media. First we had blogging and websites – text text text text text. Video emerged, but that takes time to watch. Platforms like Twitpic and Facebook albums emerged. Now we’re accelerating …

 

The Day I Had A Tablet

18 January on Experience, Passion

I had one, for a day – barely 24 hours – and this is why… It was that time… you know, the crossroads in your life where you need a specialized piece of technology to fulfill your techie needs. I …

 

Your 2012 Marketing Todos

03 January on Marketing, SoMoLo

It’s a new year and restart of the seasons, but that doesn’t mean you have to use the old plan from last year! Start fresh! There is poorly charted territory for the taking and tools you can put into your …