Earlier this week, Jimmy Kimmel admitted to being the mastermind behind the “Twerking Fail” video – You know, the one being shared on Facebook where the girl catches on fire? No matter your feelings on how the public was being Twerked around by Kimmel, there is an interesting discussion to be had behind the success of the video.
“How many socialist does it take to change a lightbulb? We’re not going to change it. We think it works.”
Creativity is a bit like of an elephant. You start with large block of something and you chip away all the parts that don’t look like a creative elephant. Or something like that…
Creativity, as describe by Cleese as described by McKinnon, is a way operating. It is habitual. It requires diligence and persistence. Two people of same intelligence, lifestyle and mindset can have different levels of creativity, but the one who gives more room and time for creativity to happen becomes the most creative.
A few characteristics of creative people:
- Open to humor
- Less purposeful
Point being, you cannot force creativity. You cannot force it. It requires open mindedness a consistent pursuit of open mindedness. You must be curious, ask questions and be willing to juxtapose reality against your assumptions. Take 30 minutes to watch the above video. It will be the best 30 minutes you spend today – if you’re open to it.
Many in the craft beer community have been pointing the finger at Budweiser for being hypocritical for bashing craft brewing while its parent company AB …
In last week’s #Brandchat, someone asked why I use the term "audience" to describe a set of customers in my book You Get What You …
The Internet gave everybody the opportunity to have a voice, which pushed businesses of all sizes to become content publishers. Businesses in both B2B and …
The main reason businesses don’t connect? They don’t take a holistic view of all of the many web channels. They don’t realize that…the web is a living, breathing, integrating machine.
To get a holistic view, let’s start with the basics. Okay?
1. The web is alive.
The Internet is alive and well. Just like Frankenstein. But a lot less scary.
If you’re a small business, don’t be scared to make an impact. Respect the digital medium. And make it come alive by repeating the famous quote of Regis McKenna: “marketing is everything and everything is marketing.”
Here are a few other tips:
- Learn how to communicate in an honest, authentic way that resonates with your audience. If you don’t have time to learn, or can’t do this yourself, hire a specialist.
- Paint your walls with colorful content. And no, this doesn’t mean create a beautiful logo (although that always helps). It’s more along the lines of creating engaging experiences within every interaction you have with your customers. It goes a long way.
- Don’t shout to your customers. Talk to them like they’re people. After all, they are human, right? No? Then you belong at the end of the internet.
2. The web is ubiquitous
You can’t go anywhere without seeing the Facebook, Twitter, or YouTube logos. They’re everywhere. Which is why your business needs to be everywhere (that makes sense for your business).
If your business does not yet have social media accounts, work with a marketing or media agency to get up and running. Here are a few basic ways to stand out and get off the ground:
- Create a custom landing page for Facebook
- Get a Twitter custom background and secure your Twitter handle with the name of your company (do it right after you read this post! need help? just ask!)
- Being ubiquitous does not mean repeating the same updates on each different channel. It’s great that you created a shortcut for yourself. Awesome. But therein lies the problem. Each social media platform has its own, unique way of communicating – which is why you should not link your Twitter account with your Facebook, or vice versa. (more on this in the next post!)
3. The web is informal
In college, we learned how to use big words. Yep, just like ubiquitous. The reality? It’s not that impressive with Google at our fingertips. Unless you’re an SAT company (and even then!), don’t try to impress your customers with big words. It’s better to be authentic than academic [tweet this!]
Here’s how to be casual, cool, and collected:
- Write to the reading level of a 5th grader on the web. Yes, Wrinkle in Time style. This may or may not require 5th grade humor (use at your own discretion)
- Informal does not mean lazy. I repeat: Informal does not mean lazy. Being informal requires a lot more work than being formal. Why? It’s about doing more with less. This takes…work! Lots of it.
- Informal can still mean academic. You can offer an academic approach minus the academic style. There’s a difference. An academic approach educates and informs, without being unnecessarily wordy. Kinda like this post, eh?
Why do you think things spread on the Internet? Please comment below.
dgray_xplane (creative commons)
foxtongue (creative commons)
This post originally appeared on the Vocus blog.
The big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments.
.@applebees we ordered your signature dish & the bees got angry & flew out of the apple & killed my beloved wife
— rob delaney (@robdelaney) October 26, 2012
@robdelaney Rob, so sorry that had to happen.Gift card? ;)~ARB
— Applebee’s (@Applebees) October 26, 2012
The tweet stirred up a flurry of feedback, everything from praise to jealousy. Studies show that the top two reasons user follow a brand online is for either coupons/giveaways and exclusive content. However, this customer service offer was just a joke. Applebee’s successfully used sarcasm on the internet and only upset a few people.
— NebulaGnome™ (@nebulaGnome) October 26, 2012
@ladybluebird7 There’s actually no bees.Rob was joking – we had a good laugh about it.~ARB
— Applebee’s (@Applebees) October 26, 2012
One of my favorite Super Bowl ads this year was Oikos Yogurt featuring 90′s celebrity John Stamos. It was a great mix of the cute, “I have an attractive man”, healthy food, European ads with a hard hitting American style punch line!
The big question is why is Oikos advertising on the Super Bowl? Beer, car and tv show ads make sense. Are Super Bowl viewers now more health conscious?