Tag: iphone

iphone_5c_prodding

Prodding the Apple Unveiling

Apple officially announces its new iPhone 5S and iPhone 5C today. Meanwhile, Nokia and Samsung take their swings at getting into the conversations. Samsung, just like last year, is promoting its tweet around keywords like “apple” and “iphone” to show up in the stream. Nokia is using the leverage it has with its community and fans to push their message out organically.

These are clever tactics to use in the wake of the major announcement from tech innovator, Apple. Although, the branded tweets likely don’t sway the Apple Fanboys, on-lookers hoping to learn about the new features of the 5S and 5C, who are on the fence, may be swayed. However, simply being in front of this audience might not be enough for Nokia and Samsung. A good call to action or information that compares the phones’ features might be more effective in intercepting and changing consumer purchase decisions. Continue reading “Prodding the Apple Unveiling” »

Nokia Lumia 920

Nokia Lumia 920: The Smart, The Bad and the Ugly

During Social Media Week 13, I had the pleasure of testing the Nokia Lumia 920 for the whole week! A few tweeps and I, forever dubbed the #EpicNewsTeam, received a set of phones for a trail. Their campaign came with no strings attached, simply use the phone during the week and let them know how it went. Nokia clearly felt they had a superior product to put such confidence in the hands of a dangerously verbose and opinionated group!

Needless to say, the phone is state of the art. I will make comparisons to Apple and Android, but only because the phone truly warrants the comparison. Nokia and Windows have stepped up their game and are giving their competitors a run for their money with the Lumia 920.

The Smart
After being handed the phone I literally had it setup with all my social accounts and email in 5 minutes. The walk through stat up is quick and simple. The five minutes also includes the time to take a picture and tweet it! #SmarterEveryday is no joke.

Customizing the homescreen was really fast and easy. You have a choice of three sizes for all apps and some apps, like the AccuWeather.com app, had the option to set the tile as “live” giving it dynamic information on the home screen. Have the tile size options allows you to true set what apps and information you feel are the most important.

This phone is also blazing fast! And it must be to be almost constantly animated with those moving tiles on the home screen – more on that later. Switching between screens, and launching apps was very smooth. One of my favorite features was hitting back from the home screen, it brought you right back to your previously launch application, which made it easy to move between apps.

On top of it all, the battery life is amazing! I spent all of my days tweeting away, taking photos (which are great in low light by the way) and accessing email. I never ran into an issue with my battery.

The Bad
I had some periodic trouble to with getting the Wifi to connect and stay connected. Another of the #EpicNewsTeam also had an issue with the Wifi in a different location. It seemed to kick the phone off the network when the phone was locked and unlocked. I will say that my home wifi network had no issues.

My biggest issue was the lack of apps. I am an avid users of social media management apps, but developers haven’t created anything for the Window OS. Athough the phone is way beyond par on the hardware, the available software is a serious drawback. Apple jumped way ahead with a synchronous OS with tested hardware to boot and savvy developers pumping out apps. Android is cutting in and beginning to build a great synchronous OS and web experience and finally taking hold of the variety of hardware issues. The Nokia Lumia 920 is pulling up really fast. The hardware and software are a great combination, but Windows needs to make a concerted effort to get more apps.

The Ugly
The SkyDrive feature was a bit cumbersome. The aforementioned picture tweet was uploaded using Windows Skydrive, a cloud storage service. Viewing the photo from outside services via mobile was akward, especially from iPhone. There were no options to switch the photo service for twitter. On the other hand uploading images to Facebook was very easy. I can see SkyDrive being useful, especially when it comes to documents, which can also be viewed from the phone.

The next feature was difficult in the bad or the ugly. The windows tiles in constant flux was, in my personal opinion, a bit too much. It made me anxious to constantly see the phone moving, always asking for my attention. It made me want to keep the phone locked, so the screen wasn’t on, which a phone shouldn’t do.

All in all, the Nokia Lumia 920 is a great piece of technology! The hardware is very fast, the OS is very smooth and intuitive, which is a big plus from previous Windows phones. You can literally be setup with all the essentials within minutes of turning this phone on. I’m going to continue using this phone for the remainder of my trial (maybe even ask for an extension)…

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Get Your Google Back

It is a cutthroat market out there! Samsung feverishly takes on Apple after the loss of the law suit with disruptive ads on the day of the launch of the iPhone5, and now, Goole takes on Microsoft head on.

Recently Microsoft launched their “Bing it On” challenge, which does a blind comparison of search results from Bing and Google to prove that you do in fact like Bing! It a very clever campaign – even I came up with a 10% favorable slant to Bing (albeit 3 of my answers were ties).

Now, Google throws a return jab. Just hours after the Windows 8 launch with the Surface tablet, Google releases a video on how to install Google Search and Chrome on your new Windows 8 device.