Brand New revealed the rebranding of Jenny Craig. They wrote:
“Established in 1983 by Jenny Craig (and husband Sidney Craig) in Melbourne, Australia, Jenny Craig is a weight loss and nutrition company that offers at-home diet programs as well as “In-centre” at over 650 locations worldwide. Last year, Consumer Reports named it the number one diet. This past November, Jenny Craig lost some of its own weight, shedding the “Craig” to just be known as Jenny, along with a new logo and brand ambassador.”
Here’s the video of their new ambassador:
However, their rebrand has a certain ring to it… It is awfully reminiscent of another food culture rebrand that recently happened. What do you think?