Tag: jokes

John Cleese - a lecture on Creativity from janalleman on Vimeo.

How to be More Creative

“How many socialist does it take to change a lightbulb? We’re not going to change it. We think it works.”

Creativity is a bit like of an elephant. You start with large block of something and you chip away all the parts that don’t look like a creative elephant. Or something like that…

Creativity, as describe by Cleese as described by McKinnon, is a way operating. It is habitual. It requires diligence and persistence. Two people of same intelligence, lifestyle and mindset can have different levels of creativity, but the one who gives more room and time for creativity to happen becomes the most creative.

A few characteristics of creative people:

  • Playful
  • Open to humor
  • Relaxed
  • Less purposeful
  • Curious

Point being, you cannot force creativity. You cannot force it. It requires open mindedness a consistent pursuit of open mindedness. You must be curious, ask questions and be willing to juxtapose reality against your assumptions. Take 30 minutes to watch the above video. It will be the best 30 minutes you spend today – if you’re open to it.


Why Budweiser is Not Hypocritical

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Marketers Need A People Lens

In last week’s #Brandchat, someone asked why I use the term "audience" to describe a set of customers in my book You Get What You …


Why Context Needs To Be Part of Your Content Strategy

The Internet gave everybody the opportunity to have a voice, which pushed businesses of all sizes to become content publishers. Businesses in both B2B and …

Applebees Tweet

Applebee’s Successfully Uses Sarcasm

The big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments.

The tweet stirred up a flurry of feedback, everything from praise to jealousy. Studies show that the top two reasons user follow a brand online is for either coupons/giveaways and exclusive content. However, this customer service offer was just a joke. Applebee’s successfully used sarcasm on the internet and only upset a few people.