The recent Justine Sacco debacle has brought to light what I believe to be a very serious problem in marketing and PR. There is a linear relationship between responsibility and one’s prominence in the public’s eye. The more public you become, the more responsibility you have to act in a manner befitting of a public figure. Social media has altered your relationship with the public. Your prominence now has an exponential relationship your responsibility to behave appropriately online. What you say can quickly be spread across the Internet, far beyond your immediate reach. Even if you have a private account, someone will screenshot what you have written and repost it. Continue reading “Justine Sacco: A Lesson In The Three Lenses of Social Media” »