The key to your content strategy’s success — and ultimately your success on any social network — is consistency. Not just consistency in posting frequency, but also consistency in context. Every profile with a large following on any network has consistency in its content. This is especially true for networks that use visual content. Your profile, whether it be a brand or personal, should produce a series of content that works together, rather than an eclectic collection. This is also known as salty content.
To prove this, consider the networks Instagram and Vine. Any user with more than 10,000 followers has been producing salty content regularly. For example, Khoa on Vine has a variety of interesting stop-motion paper cut-out videos. Continue reading “Get More Followers with Consistent Content” »