Tag: tactics

influence_marketing

Rethinking Your Marketing

Influence and Beyond

I recently finished reading Sam Fiorella and Danny Brown‘s “Influence Marketing” book and I must say that it will make you rethink your marketing. While the book was chalk full of technical details, it also had a strong foundation built on the fundamentals of marketing. It is packed with clear case studies and explanations of their concepts and methodologies of influence marketing. This is an unsolicited review. 

Brown_Fiorella_Influence_Marketing_CoverThe first chapter opens with a single case study that keeps you reading through the entire book; uncovering the how-to’s layer by layer. I imagine this is done to keep your head from exploding because Fiorella and Brown’s methods, although effective, are intricate. The breakdown of the current model of influence and the build up the their methods continues through chapter 8. If you know Sam Fiorella, then you know he is against the current model and methods of classifying influence. No matter your stance or feelings on the topic, this book gives you great ideas. From Chapter 8 on the book begins to share the real meat of their methods.

The most beautiful part of the book are the explanations of the internal and external factors that come into play when analyzing your audience. The detail and understanding of the consumer that Fiorella and Brown insist you have to use their methods successfully, coincidentally are ideal for all marketing tactics – at least in my opinion. As marketers continue to invest more into their online presence, and more “big data” becomes available, Fiorella and Brown’s consumer analysis methods will become even more salient.

There are a number of reason you might not like this book, but take my word for it you need to find a way to pull through. If you have ever tired or considered using Klout perks to market your product or any form of blogger outreach then you definitely need to read this book. The anecdotes are great, and data is amazing.

pinterest

Pinterest Tactics That Work…

I recently had the pleasure of sitting down with spanish wine enthusiast and gardening pinner, Mary Ann Rounseville, to talk about getting the most out of Pinterest. Mary Ann is passionate about communities and brought together passionate pinners on Pinterest. However, passion is only the start to a successful presence on Pinterest and during our conversation, Mary Ann talked about a few tactics that make the difference between being on Pinterest and being successful on Pinterest. Here are three tactics for more success on Pinterest.

1. Get Specific

When Pinterest first became popular many people were jumping in and creating boards like “vision” and “recipes,” but for content providers that’s just not good enough. Continue reading “Pinterest Tactics That Work…” »

SM_BS

Bullshit Social Media Tactics

Some of these are getting ridiculously out of hand. Vote for your favorite (most hated) and feel free to add your own!

Headline for Bullshit Social Media Tactics
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Bullshit Social Media Tactics

Some people just don't seem to get it, so lets collect all the reason they are doing it wrong on social media.

1

Buying followers or fans.

Bullshit Social Media Tactics | Buying followers or fans.

By now you've realized that all those fan/followers are mostly fake account with zero real people behind them. But congrats! You have a big number. Its like starting your ruler at 6 inches. Fake and useless.

2

DM offers after following.

Bullshit Social Media Tactics | DM offers after following.

I've only ever seen this done right ONCE! @Bonobos gives you a nice coupon as a Thank You for following them. Every other time I've seen this tried I have to give up an email address or sign up for something to redeem it. #Fail.

3

Direct Message to join you on Facebook.

Bullshit Social Media Tactics | Direct Message to join you on Facebook.

I just followed you one twitter, why are you sending people to your Facebook? If you don't want to engage on Twitter, get off! Send me some conversation before you send me somewhere else.

4

That little ' before you name on Facebook.

Bullshit Social Media Tactics | That little ' before you name on Facebook.

Oh you want to be first on the list on my Facebook and my phone? Well I tell you what, the people with the little ' before their name so they avoid being alphabetized are instantly put on the "Douchebag List". It makes it really easy to categorize you in my head and ignore. Thanks!

5

Flash website and autoplay music on a website.

Bullshit Social Media Tactics | Flash website and autoplay music on a website.

This isn't really a tactic, but if you're still using flash in a mobile world, you're alienating a ton of people. That autoplay music that has a the smallest stop button in world hidden in one of the corners of your website also needs to stop!

6

Irrelevant self promotion on Twitter chats.

Bullshit Social Media Tactics | Irrelevant self promotion on Twitter chats.

Hey! We're talking about the conversion rates of Pinterest vs Facebook! Why do you keep tweeting the same thing about visiting your ice cream recipe blog? Stick to the conversation, putz!

7

"Like" and see what happens pics on Facebook.

Bullshit Social Media Tactics | "Like" and see what happens pics on Facebook.

Really? You have to trick people to get engagement? If you're having trouble engaging people maybe you should evaluate the crap you put out before resorting to finding out how many of your followers are fools. I won't condone it, but try posting a Cat Photo with your message on it. That seem to be popular.

8

Sensational, unrelated blog post title.

Bullshit Social Media Tactics | Sensational, unrelated blog post title.

There is NO reason to trick people into reading your content. If your topic is interesting, people will read it. You don't need to put "Obama eats Babies" to make a good political blog post. Let's be genuine people.

9

Corrections to your blog post at the bottom.

Bullshit Social Media Tactics | Corrections to your blog post at the bottom.

The posts are stacked by the most recent, shouldn't the most recent information do the same? If you made a mistake, own it and correct yourself. Don't let someone read the whole article just to find out half the information you wrote initially was false, Schmuck.

10

Controversial business decision announcements.

Bullshit Social Media Tactics | Controversial business decision announcements.

If you haven't heard of the Lowe's Racist Fiasco (http://ow.ly/cU2Pw), then you should do some reading. Some information, just doesn't need to be on Social Media. Write a memo or a press release.

Bullshit Social Media Tactics | SEO (Search Engine Optimization) Analysis Tool

SEO Workers free search engine optimization analysis tool is to help you analyze and measure the ranking potential of your web pages.

Bullshit Social Media Tactics | DistilledU | Online SEO training

Master the art of search marketing. Learn at your own pace and in your own time, with lessons presented in an easy to digest format.

Bullshit Social Media Tactics | Tutor SEO Checklist Tool | Tutor.rs

Search Engine Optimisation - Websites and WebApps Development - Internet Marketing, Usability tests

Bullshit Social Media Tactics | serpweb.com

A Keyword Tool allows you to figure out that keywords are might know about call niche key phrases. These are untrained gold mines with without any competition whatsoever. It’s going to help you to climb the engines like google and quickly dominate the various search engines for these mini niche keywords.

15

it may rain more this time

Bullshit Social Media Tactics | it may rain more this time

दिल्ली में मानसून की गाड़ी भले ही देर से पहुंची हो, लेकिन बरसात झमाझम होगी। मौसम विभाग के विशेषज्ञों का कहना है कि अब मानसून सक्रिय हो गया है और ऐसे आसार हैं कि राजधानी और आसपास के इलाकों में अच्छी बरसात होगी। राजधानी का मानसून सीजन 1 जून से 30 सितंबर तक होता है। दिल्ली में 1 जून से 3 जुलाई के बीच 50.1 मिलीमीटर बारिश हुई है जबकि 1 जुलाई से 3 जुलाई के बीच 4 मिमी बारिश हुई है। मौसम विभाग के अनुसार 1 जून से 30 सितंबर तक दक्षिणी पश्चिमी मानसून सक्रिय रहता है।