In the Archives
Posts Tagged: Twitter
Your Twitter Analytics are Broken!
14 June on Business, SoMoLo, TwitterEarlier this week Twitter released their analytics platform to the public. It’s a nifty tool, that allows you to see your 30 day follower gain and loss. It shows your last 500 tweets with stats like link clicks, faves, retweets, and replies. …
ComfortablySmug Apologizes for Misinformation
31 October on SoMoLo, TwitterDuring Hurricane Sandy, @ComfortablySmug sent out a series of tweets, which received many retweets, that were entirely misinformation. He made claims about the status of power, flooding and other public services. He blatantly abused the anonymity the internet provided. As …
3 Rules for Delivering Your Passion
28 October on Advertising, Business, Customers, Featured, Marketing, SoMoLo, TwitterEveryone has a passion and often times we want to share this passion with others. Your message is important to you, but when you are delivering your message to others, you must consider where you deliver it, to whom you …
Applebee’s Successfully Uses Sarcasm
26 October on Business, Customers, Experience, Marketing, SoMoLo, TwitterThe big name restaurant chain gets the last laugh after comedian Rob Delaney tweets about his experience in one of their establishments. .@applebees we ordered your signature dish & the bees got angry & flew out of the apple & …
iPhone5 announcement gets prodded…
12 September on Advertising, Business, Marketing, SalesUPDATE: Samsung is also running a really big ad on Facebook’s home screeen (pre login). With the stats update similar to the Tweet. Recently Apple won the $1 billion dollar award for Samsungs infringement on their patents. Although, it is …
#BeerChat, Cheers to Community!
24 August on PassionThursday, August 23rd, I had the honor of hosting #BeerChat, a Twitter Chat created by @ActiveBeerGeek about Beer on Thursday at 9 P.M. EST. Having a few pals that I drink brews with on a weekly basis I knew there …
A Geek’s Wet Dream For Data
23 August on Passion, SoMoLo, TwitterIf the image above doesn’t excite you – or at the very least, greatly intrigue you – you can’t call yourself a geek. What you see above is the volume of tweets containing “#Euro2012″ by country during the Euro 2012 …
You’re A Fake And I Can Prove It!
22 August on Featured, SoMoLoUPDATE Status People released news that the platform now pulls up to 100,000 accounts and analyses up to 1000 of those accounts. Read more at their blog post. … Last week a new analytics platform took the twittersvere by storm. …
Bullshit Social Media Tactics
11 August on Business, Facebook, Marketing, Mobile, SoMoLo, TwitterSome of these are getting ridiculously out of hand. Vote for your favorite (most hated) and feel free to add your own!
Kotex Launches FIRST Pinterest Campaign
09 April on Business, Customers, Experience, Marketing, Pinterest, SoMoLoKotex and Smoyz, an ad agency from Israel, launched the first Pinterst campaign targeting 50 influential users. The results were interesting… The campaign only garnered 684,853 total impressions, which seems awfully low for what a campaign like this would cost. …
About Merlin
I love beer, funky socks and strategy. A true geek and marketeer at heart. I work by the philosophy "marketing is a part of everything." The idea marketing is part of every process in business. 
Merlin U Ward is an passionate marketeer and strategist. As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing.
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