There are nearly infinite tactics for content creation and distribution. Any business hopes that content creation will result in revenue of some sort. If you are looking for a great way to build a community of passionate customers and generate revenue, there is one content tactic that you may want to consider: exclusive content.

Truly exclusive content is rare these days. Many companies have simply disguised readily available content as “exclusive” by putting it behind a landing page with a form on it. There is little or no vested interest in offering content only to devoted members of an audience. Rather, it is a bait-and-switch with hopes of creating a sense of scarcity, rather than added value. To do exclusive content correctly, it has to be genuine and of real value to the person jumping through the hoops to acquire it. Continue reading “Exclusive content done right: Untappd Supporter” »