The Content Sharing Matrix
In the past I’ve written about Viral Content and explained there is no formula and shared tools that attempt to quantify trending videos in real time. Nevertheless, the idea of “Viral Content” is still very intriguing. More recent viral successes have raised the bar especially in the music industry with Gangnam Style and Harlem Shake, while others have taken advantage of public trust. When looking at most shared and least shared content, specifically videos, an interesting trend appears.
The more opportunities a brand gives the consumer to control the message, the more shareable that content becomes.