Tag: videos


The Link Between Viral Content and Messaging

The Content Sharing Matrix

In the past I’ve written about Viral Content and explained there is no formula and shared tools that attempt to quantify trending videos in real time. Nevertheless, the idea of “Viral Content” is still very intriguing. More recent viral successes have raised the bar especially in the music industry with Gangnam Style and Harlem Shake, while others have taken advantage of public trust.¬†When looking at most shared and least shared content, specifically videos, an interesting trend appears.

The more opportunities a brand gives the consumer to control the message, the more shareable that content becomes.

Continue reading “The Link Between Viral Content and Messaging” »


Viral Video Formula Discovered!

A new platform claims that it has found the formula for viral videos. Well, sorta-kinda. Through a year-long study of viral videos on Youtube, TubeRank has discovered a few insights on the seemingly aloof viral video. I’ve discussed that there is NO formula for viral videos before, but TubeRank claims the secret is “audience triggers” and “communities of interest.” Their site generates video based on these variables to give you viral inspiration!

To some extent they’re right! A video typically goes viral because one community shares it, and it speaks to certain emotions (triggers) that cause the members of that community to share it. If the video is relatable enough to people outside that specific community it could reach even farther and cause it to “go viral.” Continue reading “Viral Video Formula Discovered!” »

Viral Videos

PBS Dissects Viral Videos

Viral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this kind of action because its the adrenaline shot that could make or break a product. Let’s face it, Justin Bieber was MADE via YouTube.

PBS has recently released a few videos of viral nature based on their past shows (Bob Ross and Mr. Rogers). They have also taken an in-depth look at the evolution of Viral Videos and the different categories created from them. Check it out:

What are your thoughts on creating viral video?

The Secret to Viral Video

In the past it has been written that there is no secret for viral videos. Well, here to dispel that is Kevin Allocca, Trends Manager at Youtube.

So, anyone can go viral if Jimmy Kimmel or Justin Bieber is willing to tweet their videos. Damn, that was unexpected.

Toyota Viral Marketing

A lot of people ask me… “How do I make a viral video?” I’ve talked about this before, but they fact is that it’s incredibly hard to make a viral video. The conditions have to be just right and most importantly the video has to be relevant to your audience. Here’s Toyota’s newest video of a series – it has gone viral… 8.05+ Million views! WHY? 1. It’s relevant to their market; newly formed families, young and listen to hip-hop. 2. ITS FUNNY!

Remember: Humor is the #1 viral element. 2nd is “shock and awe”