Tag: you get what you give

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Why You Would Read “You Get What You Give”

I recognize there is a disparity between “best practices” and your business practices. Social media (and marketing in general) can be a tough gig, especially as a sole business owner. There are a lot of reasons I wrote You Get What You Give, and many of them are likely to be reasons you would want to read it.

  1. You’ve deleted a post hoping no one saw it. We’ve all read the recent debacles in social. There seems to be a new one every week! But you’ve dodged the bullet. For now.
  2. You’re under pressure to prove social media’s value as part of the marketing machine. Continue reading “Why You Would Read “You Get What You Give”” »
thankful

Giving Thanks

This year I have a lot to be thankful for! My wife, family and friends (new and old) have all stood by me this year on a number of a occasions. The most recent being the launch of my new book You Get What You Give. You all gave me so much and today I’d like to give my thanks. I made a video for a few of the many who supported me in this journey.

There are so many I could not name them all, however, I want you to know that your support means a lot to me this season. I am very grateful. I hope you all have a great holiday.

Other posts you might like:
thankful

Giving Thanks

This year I have a lot to be thankful for! My wife, family and friends (new and old) have all stood by me this year …

Why_You_Get_What_You_Give

Why I Wrote “You Get What You Give”

Update 11/13: You Get What You Give is  available on Amazon! In the last few years, marketers have been diving into social media to use it as …

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#SaltyContent Explained

I was discussing content one day over beers (no surprise there) with my friend Kevin Davis, the founder of the citizen journalism app Rawporter. Kevin …

people-lens

Marketers Need A People Lens

In last week’s #Brandchat, someone asked why I use the term “audience” to describe a set of customers in my book You Get What You Give instead of “consumers.” The answer is simply mindset. 

I believe that many of the recent blunders and bad behaviors by brands are an unfortunate casualty of marketers’ mindsets about their customers. They think of their customers as “consumers,” a set of automatons that just click “like” and comment when asked or told to do so. They try to take advantage of user behaviors. Unfortunately, by acting purely to benefit their brands’ “health metrics,” they often find themselves in the middle of a PR storm because they have upset people. Continue reading “Marketers Need A People Lens” »

Why_You_Get_What_You_Give

Why I Wrote “You Get What You Give”

Update 11/13: You Get What You Give is  available on Amazon!

In the last few years, marketers have been diving into social media to use it as a real tool for their trade. They have jumped online and begun using what they know on the new medium. Despite the cries of the few marketers that “get it,” most marketers are still “doing it wrong” by using old practices on the networks. Every week, we see a new infraction of social media principles published in marketing hot sheets. And it’s not just the simple mistakes, but blatantly bad tactics on social media platforms. 

Companies are hungry to be on social media and believe there is a benefit! However, many are still not quite sure what to do with it, what to expect, how to engage their audiences or how to measure its impact. These are the reasons why I wrote You Get What You Give. Continue reading “Why I Wrote “You Get What You Give”” »