Tag: Youtube

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The Link Between Viral Content and Messaging

The Content Sharing Matrix

In the past I’ve written about Viral Content and explained there is no formula and shared tools that attempt to quantify trending videos in real time. Nevertheless, the idea of “Viral Content” is still very intriguing. More recent viral successes have raised the bar especially in the music industry with Gangnam Style and Harlem Shake, while others have taken advantage of public trust. When looking at most shared and least shared content, specifically videos, an interesting trend appears.

The more opportunities a brand gives the consumer to control the message, the more shareable that content becomes.

Continue reading “The Link Between Viral Content and Messaging” »

Good Content Spreads

Why Good Marketing Spreads on the Internet

We all know that Al Gore invented the Internet to connect people from all over the world. So, if the Internet is for connecting, why do so many businesses fail to achieve this goal? Some may not know the recipe for marketing success. Others may not know how to tell their brand’s story.  While many still think that going viral is the key to success.

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The main reason businesses don’t connect? They don’t take a holistic view of all of the many web channels. They don’t realize that…the web is a living, breathing, integrating machine.

To get a holistic view, let’s start with the basics. Okay?

1. The web is alive.

The Internet is alive and well. Just like Frankenstein. But a lot less scary. small_3126384890

If you’re a small business, don’t be scared to make an impact. Respect the digital medium. And make it come alive by repeating the famous quote of Regis McKenna: “marketing is everything and everything is marketing.”

Here are a few other tips:

  • Learn how to communicate in an honest, authentic way that resonates with your audience. If you don’t have time to learn, or can’t do this yourself, hire a specialist.
  • Paint your walls with colorful content.  And no, this doesn’t mean create a beautiful logo (although that always helps). It’s more along the lines of creating engaging experiences within every interaction you have with your customers. It goes a long way.
  • Don’t shout to your customers. Talk to them like they’re people. After all, they are human, right? No? Then you belong at the end of the internet.

2.    The web is ubiquitous

You can’t go anywhere without seeing the Facebook, Twitter, or YouTube logos. They’re everywhere. Which is why your business needs to be everywhere (that makes sense for your business).

If your business does not yet have social media accounts, work with a marketing or media agency to get up and running. Here are a few basic ways to stand out and get off the ground:

  • Create a custom landing page for Facebook
  • Get a Twitter custom background and secure your Twitter handle with the name of your company (do it right after you read this post! need help? just ask!)
  • Being ubiquitous does not mean repeating the same updates on each different channel. It’s great that you created a shortcut for yourself. Awesome. But therein lies the problem. Each social media platform has its own, unique way of communicating – which is why you should not link your Twitter account with your Facebook, or vice versa. (more on this in the next post!)

3. The web is informal

In college, we learned how to use big words. Yep, just like ubiquitous. The reality? It’s not that impressive with Google at our fingertips. Unless you’re an SAT company (and even then!), don’t try to impress your customers with big words. It’s better to be authentic than academic [tweet this!]

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Here’s how to be casual, cool, and collected:

  • Write to the reading level of a 5th grader on the web. Yes, Wrinkle in Time style. This may or may not require 5th grade humor (use at your own discretion)
  • Informal does not mean lazy. I repeat: Informal does not mean lazy. Being informal requires a lot more work than being formal. Why? It’s about doing more with less. This takes…work! Lots of it.
  • Informal can still mean academic. You can offer an academic approach minus the academic style. There’s a difference. An academic approach educates and informs, without being unnecessarily wordy. Kinda like this post, eh?

Why do you think things spread on the Internet? Please comment below.

Images:

dgray_xplane (creative commons)

foxtongue (creative commons)

bruno postle

This post originally appeared on the Vocus blog.

Get Your Google Back

Get Your Google Back

It is a cutthroat market out there! Samsung feverishly takes on Apple after the loss of the law suit with disruptive ads on the day of the launch of the iPhone5, and now, Goole takes on Microsoft head on.

Recently Microsoft launched their “Bing it On” challenge, which does a blind comparison of search results from Bing and Google to prove that you do in fact like Bing! It a very clever campaign – even I came up with a 10% favorable slant to Bing (albeit 3 of my answers were ties).

Now, Google throws a return jab. Just hours after the Windows 8 launch with the Surface tablet, Google releases a video on how to install Google Search and Chrome on your new Windows 8 device.

Viral Videos

PBS Dissects Viral Videos

Viral vidoes, one of the hottest phenomenon on the internet and the ultimate “want” of every social brand. Its been said you can’t “manufacture” viral video. The only element we know that is definitely involved is humor. Brands want this kind of action because its the adrenaline shot that could make or break a product. Let’s face it, Justin Bieber was MADE via YouTube.

PBS has recently released a few videos of viral nature based on their past shows (Bob Ross and Mr. Rogers). They have also taken an in-depth look at the evolution of Viral Videos and the different categories created from them. Check it out:

What are your thoughts on creating viral video?

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Virality: Guy in a Pug Shirt

You may have seen this image on the internet, or see it pop in your social networks soon. Its a guy and he’s wearing a pug shirt.

This is my friend Michael Panza, and yes, that’s really his name and that’s really his shirt.

What happened next was a surprise to all of us. He went VIRAL.

Virality is unpredictable and there is no formula. It ranges from everything like the Double Rainbow, Call Me Maybe, Friday and now, The Guy in a Pug Shirt. The only common denominator is humor, but we can’t all bank on that.

In a matter of 24 hours, The Guy in a Pug Shirt became #1 on Reddit. 4 memes were created, it appeared on a number of websites and lastly it popped up on Pinterest. Why? It was the right place, the right time, the right photo on the right network. People were in the mood for a guy in a funny shirt. That’s all we can really say.


Reddit, Meme 1, Meme 2, Meme 3, Meme 4, Site 1, Pinterest

Michael Panza is an internet sensation and he did on accident. Just Google “Guy in a Pug Shirt

McDonalds Billboard

Surprise your customers!

The best advertising is advertising that catches your consumer of guard. It interrupts their daily flow and makes them conscious of your brand. It makes them aware that they have just interacted with your brand, which sets you apart from all the noise. Sometimes this is achieved through ironic humor in a commercial and sometimes it is achieved through mesmerizing them with subtle use of technology.

McDonalds used reflective material to put up a billboard. During the day it just looks blank, but to night drivers it displays the message “Open All Night” just as they make their pass. In the pitch dark it catches the eye and really makes them look. As they pass they are completely consumed in the billboard and completely conscious of the McDonalds brand.

The Secret to Viral Video

In the past it has been written that there is no secret for viral videos. Well, here to dispel that is Kevin Allocca, Trends Manager at Youtube.

So, anyone can go viral if Jimmy Kimmel or Justin Bieber is willing to tweet their videos. Damn, that was unexpected.