Curriculum Vitae

—  Versatile and award-winning executive with expertise in all facets of brand innovation, multi-channel integrated marketing, business transformation, and project execution. Well-versed in building and fostering relationships with clients, stakeholders, C-Suite executives, and key stakeholders. Dynamic ability to translate market intelligence and business requirements into strategic action plans. Industry thought leader and articulate public speaker with a history of presenting complex information to diverse audiences.

Core Abilities

Jan 2016 – Jan 2020

Principal strategist of cultural systems, cultural analytics, creative direction, global client relations, and overall improvements to performance, revenues, and digital reach.

sparks & honey

Director of Cultural Systems

• Introduced the one-hour Daily Work Session to transform the session from internal to external marketing, resulting in 1.8K+ hours of content across key social platforms.

• Facilitated 800 Daily Culture Briefings and a live-stream demonstration of the company’s proprietary system. Achieved rich accolades and recognition as the Holding Company of the Year by MediaPost in 2019.

• Retained $20M+ in business via publication of engaging C-Level keynote speeches.

• Accelerated social media engagement by 250% through innovative integration of strategic social media communications and action plans.

• Led, developed, and empowered 40+ cross-functional personnel.

• Propelled cultural insights tracking by 125% resulting in $14M+ in revenues. Applied strategies from 150+ Subject Matter Experts in the Global Scout Network.

• Quantified 152 culture elements by revitalizing the core system. Utilized global trend analysis in conjunction with the Data Science department.

Mar 2014 – 2016

At New York University, I taught multiple classes on Digital Analytics for the School of Professional Studies. I developed my own course for both live classes and online of twenty-five or more students.

New York University

Adjunct Professor

• Development of course and course materials around SPS curriculum.

• Coordinate guests speakers across multiple digital media expertise.

• Grade and teach course materials through online dashboards and on NYU campus.

Apr 2012 – 2015

Proactive leader of brand and account management, digital analytics, reporting, client relations management, and growth positioning. Primary strategist for major client, the Empire State Building. Established the Digital Analytics Department from scratch, that ultimately drove all of the client account functions.

Renegade

Account Strategist

• Maximized a $2M client portfolio through weekly accountability and reporting.

• Supervised, equipped, and coached 5+ cross-functional staff.

• Bolstered client retention by 150% leveraging analytics innovation and reporting.

• Recipient of the Shorty Award for campaign collaboration with the NCAA and Leo Burnett to execute target strategies of the social media campaign.

• Slashed costs by 25% via expert negotiations with tool stack suppliers and vendors

Jan 09 – 2011

Pioneered a marketing and media firm that effectively translated client needs into tangible strategies. Overcame broad business challenges and specialized in integrated marketing campaigns, SEO management, and video production.

DripMedia

Director of Strategy

• Conceptualized and integrated the business systems for account management and sales. Established frameworks, processes, and best practices.

• Prepared pitches and presentations that won 82% of new business clients.

• Catapulted social media engagement by an average of 230% for clients.

• Generated and maintained $5M+ in revenues through strategic marketing, SEO/SEM and communications action plans.